Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Pendidikan, Bahasa dan Budaya Bratasena: Jurnal Pengabdian Kepada Masyarakat
Cyntia Lupita Sari
Universitas Palangka Raya
Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Optimalisasi Strategi Promosi Museum Balanga: Meningkatkan Kunjungan Wisatawan Mancanegara melalui Budaya Dayak Berkelanjutan Jeanita Remilka Tabita; Maya Julia; Acep Kurniawan; Cyntia Lupita Sari
Jurnal Pendidikan, Bahasa dan Budaya Vol. 5 No. 2 (2026): Juni: Jurnal Pendidikan, Bahasa dan Budaya
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpbb.v5i2.6175

Abstract

This study aims to examine and formulate the most effective promotional strategies to increase the number of foreign tourist visits to the Balanga Museum by developing Dayak culture in a sustainable manner. This study uses a descriptive qualitative approach, with data obtained through in-depth interviews, observations, and documentation studies, which are then analyzed using the sustainable tourism framework from the World Tourism Organization (UNWTO), the 7P Marketing Mix, and SWOT analysis. This study shows that the museum's current promotional strategies are still too focused on the domestic market and have not optimized the use of digital marketing, multilingual content, and international collaboration, resulting in limited global exposure to Dayak culture. The main obstacles include limited promotional resources and low levels of digitization. There are opportunities for development through the implementation of virtual tour-based promotions, the development of multilingual digital content, and global partnerships that remain based on the principles of sustainability. This study contributes theoretically through the framework of sustainable tourism, the 7P Marketing Mix, and SWOT analysis in the context of developing cultural museum promotion.
Community Service: Strengthening Youth Capacity through Political Literacy in Safeguarding Public Policy in the Peri-Urban Areas of Palangka Raya Sri Mujiarti Ulfah; Nurul Hikmah; Syamsuri; Yunus Praja Panjika; Suprayitno; Mahmudin Sirait; Ridha Ramadhany; Osi Oskarina Saragih; Cyntia Lupita Sari; Trisni Salsa Ramadina; Ahmad Robi Ul’zikri; Rizki Masyabandi; Muhammad Ruzaini Abdi
Bratasena: Jurnal Pengabdian Kepada Masyarakat Vol 1 No 2 (2026): Bratasena: Jurnal Pengabdian Kepada Masyarakat (May 2026)
Publisher : PT Polstac Repositori Riset

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65974/bratasena.v1i2.97

Abstract

Background: Generation Z, which constitutes 27.94 percent of Indonesia’s population and accounts for 22.85 percent of the Permanent Voter List in the 2024 General Election, represents a significant electoral force with the potential to reshape the national political landscape. However, political understanding among this generation remains largely normative, accompanied by limited critical analytical capacity toward public policy, including an insufficient grasp of the strategic role of organizations in the policy process. Contribution: This Community Service activity aims to strengthen youth capacity by enhancing political literacy to enable them to effectively oversee and engage with public policy, in partnership with the Islamic Student Association at the University of Palangka Raya in Palangka Raya. Method: A survey research method was also used to assess the level of understanding among 25 members of the Islamic Student Association at the University of Palangka Raya. Results: The program proved effective in advancing youth political literacy by requiring a multidimensional approach that integrates cognitive literacy for critical analysis, technical literacy for fact verification, and ethical literacy for responsible political communication
Co-Authors Acep Kurniawan Ahmad Robi Ul’zikri Jeanita Remilka Tabita Mahmudin Sirait Maya Julia Muhammad Ruzaini Abdi Nurul Hikmah Osi Oskarina Saragih Ridha Ramadhany Rizki Masyabandi SUPRAYITNO Syamsuri Trisni Salsa Ramadina Ulfah, Sri Mujiarti Yunus Praja Panjika