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All Journal Kalijaga Journal of Communication QAULAN: Journal of Islamic Communication
M. Ibnu Naufal Maskuri
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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INTERCULTURAL COMMUNICATION AND THE EXISTENCE OF JAMAICAN CULTURE “NAMOY BUDAYA” IN THE DIGITAL SPHERE M. Ibnu Naufal Maskuri; Fitri Yanti; Ade Nur Istiani; Nadya Amalia Nasution; Hamdan Daulay
QAULAN: Journal of Islamic Communication Vol. 7 No. 1 (2026): Qaulan: Journal of Islamic Communication
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

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Abstract: This study aims to analyze the form of intercultural communication that occurs through the digital work "Namoy Budaya" in its representation of Jamaican culture in the digital space. As a musician and DJ who blends elements of electronic music with Jamaican cultural values such as freedom, peace, and solidarity, 'Namoy Budaya" is a true example of cross-cultural communication practices in the era of digital globalization. The approach of this research is qualitative descriptive with in-depth interview techniques on "Namoy Budaya" as cultural communicators and some of their active followers as message recipients. Analysis was also carried out on digital content on social media to understand communication strategies and forms of cultural adaptation displayed. The results of the study indicate that “Namoy Budaya” employs three main intercultural communication strategies in the digital environment: the use of reggae music as a medium of cultural adaptation, visual symbols inspired by Jamaican identity combined with local Indonesian elements, and interactive digital narratives through social media engagement. The study also found that followers interpret “Namoy Budaya” as a representation of cultural hybridity, freedom of expression, and an alternative medium for global cultural education. These findings demonstrate how digital media facilitates the negotiation of global and local cultural identities in contemporary intercultural communication. This research confirms that intercultural communication in the digital space is not just an exchange of symbols, but also a creative process of building understanding and harmony between global and local cultures.
Analysis of Fery Irwandi's Persuasive Communication Style in Exposing Santet and Indigo Lies within Indonesian Cultural Beliefs M. Ibnu Naufal Maskuri; Ali Ridho; Fitri Yanti; Ade Nur Istiani
Kalijaga Journal of Communication Vol. 8 No. 1 (2026)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.81.03.2026

Abstract

This study analyzes Fery Irwandi's persuasive communication style in the video "Dismantling the Lies of Santet and Indigo," focusing on message delivery strategies, communicator credibility, and audience response. The research aims to understand how persuasive communication can be used to dismantle myths and irrational beliefs that remain entrenched in society. The method used is qualitative, with a content analysis approach, based on in-depth observation of the verbal and nonverbal content displayed in the video. The study's results show that Fery Irwandi uses a combination of rational and emotional strategies to convey messages. Rationally, he emphasized the importance of critical thinking and of proving, through simple logic, the unsubstantiated claims of Santet and Indigo. Emotionally, he stirs the audience's feelings by highlighting the negative effects of mystical beliefs, such as social fear, conflict, and deception. The communicator's credibility is strengthened by serious expression, firm intonation, and consistent argument, making the message more trustworthy. The findings of this study are in line with persuasive communication theory, which emphasizes the importance of integrating rational, emotional, and credibility factors with the audience. In conclusion, effective persuasive communication not only conveys arguments but also builds critical literacy and encourages changes in people's mindsets.
Co-Authors Ade Nur Istiani Ade Nur Istiani Ali Ridho Fitri Yanti Fitri Yanti Hamdan Daulay Nadya Amalia Nasution