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All Journal Dia: Jurnal Administrasi Publik Mavis: Jurnal Desain Komunikasi Visual
Deny Feri Suharyanto
Universitas Wiraraja
Humanities Decision Sciences, Operations Research & Management Social Sciences

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GOVERNANCE OF OXYGEN TOURISM DEVELOPMENT BASED ON COMMUNITY-BASED TOURISM (CBT) IN GILI IYANG, SUMENEP REGENCY Imam Hidayat; Anis Kurli; Rillia Aisyah Haris; Deny Feri Suharyanto; Rindy Antika Sugandha
DIA: Jurnal Administrasi Publik Vol. 24 No. 1 (2026): PUBLIC ADMINISTRATION
Publisher : Program Studi Doktor Ilmu Administrasi, FISIP, Universitas 17 Agustus 1945 Surabaya

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Abstract

One of the top 5 tourist destinations with the highest oxygen levels in the world is in Indonesia, namely on Gili Iyang Island, Sumenep Regency, East Java. It is a nature tourism spot with high oxygen levels ranging from 20.9% to 21.5% and features the richness of local culture, adding to its appeal for visitors. However, these superior resources have not been managed well; there is no participation from the local community in developing the tourism industry, the uniqueness of local traditions, cuisine, and culture is not maximized. There is weak government support for tourism infrastructure, and there is no empowerment or development of the local community to support the tourism industry. Research objective: To develop a governance framework for tourism development based on community-based tourism (CBT) as a recommendation for reformulating the stages of sustainable tourism development, taking into account local wisdom as the main asset in enhancing the quality of the tourism industry on Oxygen Island, Gili Iyang. Research method: This study uses a descriptive qualitative method with an observational study, involving the observation of tourist behavior and interactions, tourism policies in Sumenep, the behavior of tourism-aware groups, and other stakeholders involved in tourism development.
Analisis Visual Branding Produk Kripik Tempe Rohani Pada Platform MediaSosial Tiktok Hendra Prayoga; Deny Feri Suharyanto; Zarnuji; Ahmed David Anugerah; Dhika Yuan Yurisma
MAVIS : Jurnal Desain Komunikasi Visual Vol 8 No 02 (2026): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM Universitas Bhinneka Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v8i02.2387

Abstract

Penelitian ini bertujuan untuk menganalisis strategi visual branding yang diterapkan oleh Kripik Tempe Rohani dalam membangun identitas merek dan daya tarik visual pada media sosial TikTok. Meliputi elemen-elemen desain seperti tipografi, palet warna, gaya penyajian produk (product styling), dan konsistensi visual, penelitian ini membedah bagaimana elemen tersebut berkontribusi terhadap persepsi audiens. Metode dalam penelitian ini menggunakan pendekatan deskriptif analisis dengan jenis penelitian kualitatif. Data dikumpulkan melalui observasi terhadap tiga unggahan video pada akun resmi TikTok Kripik Tempe Rohani dan elemen visual lainnya dalam konten tersebut. Teknik analisis data dilakukan dengan mereduksi data, menyajikan data secara sistematis, dan menarik kesimpulan. Hasil penelitian menunjukkan bahwa Kripik Tempe Rohani memanfaatkan tren konten kekinian dengan memadukan unsur tradisional produk tempe dan estetika modern untuk menjangkau audiens generasi muda. Penggunaan warna-warna yang menggugah selera serta teknik pengambilan gambar yang menonjolkan tekstur produk terbukti efektif dalam meningkatkan keterlibatan (engagement) pengguna. Secara keseluruhan, visual branding yang konsisten pada platform TikTok berperan penting dalam memperkuat pengenalan merek (brand awareness) produk kripik Tempe Rohani.
Co-Authors Ahmed David Anugerah Anis Kurli Dhika Yuan Yurisma Hendra Prayoga Imam Hidayat Rillia Aisyah Haris Rindy Antika Sugandha Zarnuji