<![CDATA[This study examines in depth the dynamics of social entrepreneurship innovation arising from the resilience of the Cireundeu Indigenous Community in facing modernization pressures in Cimahi City, West Java. Cireundeu represents one of the most compelling cases of an indigenous community that has successfully transformed resistance to the current of modernization into productive social entrepreneurship innovation grounded in the local wisdom of "tatali paranti karuhun." The study employs a qualitative methodology with an ethnographic approach, involving participatory observation, in-depth interviews with 28 informants, and Focus Group Discussions. Data were analyzed using an interactive analysis model integrating a community-based social entrepreneurship framework, socio-ecological resilience theory, and indigenous knowledge perspectives. The findings reveal three mutually reinforcing dimensions of social entrepreneurship innovation: (1) communal entrepreneurship based on "tatali paranti karuhun," which creates collective enterprises for local cassava food management with a unique customary governance system; (2) transformative market innovation through the Rasi Cireundeu brand, integrating Sundanese cultural values with contemporary creative economies; and (3) participatory cultural ecotourism as a social business model that simultaneously strengthens cultural identity and delivers local economic sovereignty. This study demonstrates that indigenous community resilience is not merely passive defense but an active process that generates innovative entrepreneurial solutions addressing contemporary challenges while preserving cultural identity. The research contributes to the development of social entrepreneurship theory by proposing the Indigenous-Based Social Entrepreneurship Model (IBSEM), which emphasizes local wisdom as the primary capital for sustainable innovation. The findings carry important policy implications for strengthening indigenous community economies, developing culturally grounded entrepreneurship curricula, and formulating an inclusive development paradigm that respects cultural diversity and environmental sustainability.]]>
