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All Journal JASc (Journal of Agribusiness Sciences) ZIRAA'AH MAJALAH ILMIAH PERTANIAN
Emlan Fauzi
Pusat Riset Ekonomi Perilaku dan Sirkuler, Badan Riset dan Inovasi Nasional (BRIN)
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

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PENGARUH FAKTOR LOKASI TERHADAP LABA USAHA TOKO BUAH DI KOTA BENGKULU Luki Prasiska; Satria Putra Utama; Hariz Eko Wibowo; Emlan Fauzi
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51, No 2 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i2.23495

Abstract

 Bengkulu City, as the capital of Bengkulu Province, has experienced rapid growth in the trade sector, in line with the increase in population reaching 397,321 people in 2024. This condition makes fruit shop businesses have great potential to develop, although their success is highly dependent on selecting a strategic location, considering that fruits are perishable goods. This study aims to map the distribution of fruit shop locations, analyze the influence of location factors on business profits, and formulate appropriate location selection strategies. The research was conducted from November to December 2025 using a census method of 35 fruit shops, of which 25 agreed to be interviewed. A descriptive quantitative approach was applied through GIS analysis and multiple linear regression. The results show that the distribution of fruit shops is uneven and concentrated in several districts, and that only the number of visitors significantly affects profits, indicating that location strategies must be adjusted to market characteristics.   
Marketing Capability Analysis of Cavendish Banana Farmers Ghina Nabila; Ridha Rizki Novanda; Nyayu Neti Arianti; Emlan Fauzi
JASc (Journal of Agribusiness Sciences) Vol 10, No 1 (2026): "JASc" JOURNAL OF AGRIBUSINESS SCIENCES
Publisher : JASc (Journal of Agribusiness Sciences)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jasc.v10i1.29642

Abstract

Provinsi Bengkulu memiliki tingkat kemiskinan yang relatif tinggi. Pengembangan pisang Cavendish sebagai bagian dari program ketahanan pangan di Kabupaten Bengkulu Tengah dan Kepahiang berpotensi meningkatkan kesejahteraan masyarakat. Namun, petani masih menghadapi beberapa tantangan, termasuk akses pasar yang terbatas, harga jual yang rendah, dan ketergantungan pada perantara. Situasi ini menyoroti pentingnya Kapabilitas Pemasaran dalam mendukung keberhasilan usaha pertanian. Penelitian ini bertujuan untuk menganalisis tingkat Kapabilitas Pemasaran petani dan faktor-faktor yang mempengaruhinya. Penelitian ini dilakukan pada Desember 2025 menggunakan metode sensus yang melibatkan 67 petani pisang Cavendish. Data dianalisis menggunakan pendekatan deskriptif kuantitatif dengan skala Likert dan SEM-PLS. Analisis SEM meliputi evaluasi model eksternal melalui uji validitas dan reliabilitas, evaluasi model internal menggunakan nilai GOF dan R², dan pengujian hipotesis menggunakan teknik bootstrapping. Hasil penelitian menunjukkan bahwa Kapabilitas Pemasaran petani secara keseluruhan dikategorikan moderat. Kapabilitas produk, harga, dan lokasi berada dalam kategori moderat, sedangkan kapabilitas promosi merupakan indikator terendah. Analisis SEM-PLS menunjukkan bahwa ketiga hipotesis tersebut diterima sebagai faktor yang secara signifikan memengaruhi Kapabilitas Pemasaran, dengan perspektif operasional sebagai faktor yang paling dominan. Temuan ini menyoroti pentingnya penguatan aspek operasional, intelektual, dan bauran pemasaran untuk meningkatkan kapabilitas pemasaran petani dan daya saing pisang Cavendish di Provinsi Bengkulu.
PENGARUH FAKTOR LOKASI TERHADAP LABA USAHA TOKO BUAH DI KOTA BENGKULU Luki Prasiska; Satria Putra Utama; Hariz Eko Wibowo; Emlan Fauzi
ZIRAA'AH MAJALAH ILMIAH PERTANIAN Vol 51 No 2 (2026)
Publisher : Pusat Publikasi Jurnal Universitas Islam Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/zmip.v51i2.23495

Abstract

 Bengkulu City, as the capital of Bengkulu Province, has experienced rapid growth in the trade sector, in line with the increase in population reaching 397,321 people in 2024. This condition makes fruit shop businesses have great potential to develop, although their success is highly dependent on selecting a strategic location, considering that fruits are perishable goods. This study aims to map the distribution of fruit shop locations, analyze the influence of location factors on business profits, and formulate appropriate location selection strategies. The research was conducted from November to December 2025 using a census method of 35 fruit shops, of which 25 agreed to be interviewed. A descriptive quantitative approach was applied through GIS analysis and multiple linear regression. The results show that the distribution of fruit shops is uneven and concentrated in several districts, and that only the number of visitors significantly affects profits, indicating that location strategies must be adjusted to market characteristics.   
Co-Authors Ghina Nabila Hariz Eko Wibowo Luki Prasiska Nyayu Neti Arianti Ridha Rizki Novanda Satria Putra Utama