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All Journal JURNAL ECONOMINA Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Mat Amin
Universitas Pertiba, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Digital Marketing Strategy and Product Innovation on the Success of Culinary MSMEs in Pangkalpinang City with Customer Satisfaction as an Intervening Variable Fery Frandica; Suhardi Suhardi; Mat Amin
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.890

Abstract

This study aims to analyze the effect of digital marketing strategies and product innovation on the success of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Pangkalpinang City, with customer satisfaction as an intervening variable. The background of this study is based on the rapid development of the digital economy, which has driven changes in business strategies, particularly among MSMEs, as well as the increasing competition through digital-based platforms. Although the number of MSMEs continues to grow, several issues remain, including suboptimal digital marketing utilization, inconsistent product innovation, and varying levels of customer satisfaction. This study employs an explanatory quantitative approach, with data collected through questionnaires distributed to 100 culinary MSME actors selected using purposive sampling. Data analysis was conducted using multiple linear regression and path analysis to examine both direct and indirect relationships among variables. The results show that digital marketing strategies and product innovation have a positive and significant effect on both customer satisfaction and MSME success. Product innovation has a more dominant influence on customer satisfaction compared to digital marketing. In addition, customer satisfaction is proven to be the most dominant variable influencing MSME success. The mediation analysis indicates that customer satisfaction is able to mediate the effect of digital marketing strategies and product innovation on MSME success, both partially and simultaneously. Overall, this study confirms that the success of culinary MSMEs is not solely determined by digital marketing strategies and product innovation directly, but is highly influenced by the ability of business actors to create customer satisfaction. Therefore, MSME actors need to integrate digital marketing strategies with sustainable product innovation in order to enhance competitiveness and business sustainability in the digital era.
Determinants of Gen Z Work Productivity in Retail and E-Commerce: The Role of Perceived Ease of Technology, FoMO, and Emotional Spending Desi Ratnasari; Suhardi; Mat Amin; Rahmad Firdaus
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2024

Abstract

This study aims to examine the determinants of work productivity among Generation Z employees in the retail and e-commerce sector by analyzing the roles of perceived ease of technology, Fear of Missing Out (FoMO), and emotional spending. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Data were collected from 200 Generation Z employees working in retail and e-commerce industries in Indonesia through a structured questionnaire using a five-point Likert scale. The measurement model was evaluated using validity and reliability tests, while the structural model was assessed through path coefficients, R-square, and predictive relevance. The results reveal that perceived ease of technology has a positive and significant effect on work productivity, indicating that user-friendly systems enhance efficiency and performance. In contrast, FoMO and materialism do not show significant effects on productivity, suggesting that psychological factors may not directly influence work outcomes in this context. Furthermore, emotional spending does not significantly affect productivity and does not mediate the relationship between the independent variables and work productivity. These findings highlight that technological factors are more dominant than psychological and behavioral factors in shaping productivity among Generation Z employees in digital work environments, particularly in retail and e-commerce sectors.
The Effect of Digital Marketing Strategy and Product Innovation on the Success of Culinary MSMEs in Pangkalpinang City with Customer Satisfaction as an Intervening Variable Fery Frandica; Suhardi Suhardi; Mat Amin
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.890

Abstract

This study aims to analyze the effect of digital marketing strategies and product innovation on the success of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Pangkalpinang City, with customer satisfaction as an intervening variable. The background of this study is based on the rapid development of the digital economy, which has driven changes in business strategies, particularly among MSMEs, as well as the increasing competition through digital-based platforms. Although the number of MSMEs continues to grow, several issues remain, including suboptimal digital marketing utilization, inconsistent product innovation, and varying levels of customer satisfaction. This study employs an explanatory quantitative approach, with data collected through questionnaires distributed to 100 culinary MSME actors selected using purposive sampling. Data analysis was conducted using multiple linear regression and path analysis to examine both direct and indirect relationships among variables. The results show that digital marketing strategies and product innovation have a positive and significant effect on both customer satisfaction and MSME success. Product innovation has a more dominant influence on customer satisfaction compared to digital marketing. In addition, customer satisfaction is proven to be the most dominant variable influencing MSME success. The mediation analysis indicates that customer satisfaction is able to mediate the effect of digital marketing strategies and product innovation on MSME success, both partially and simultaneously. Overall, this study confirms that the success of culinary MSMEs is not solely determined by digital marketing strategies and product innovation directly, but is highly influenced by the ability of business actors to create customer satisfaction. Therefore, MSME actors need to integrate digital marketing strategies with sustainable product innovation in order to enhance competitiveness and business sustainability in the digital era.
Co-Authors Desi Ratnasari Fery Frandica Rahmad Firdaus Suhardi Suhardi