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All Journal Journal of Creative Student Research PESHUM
Al-May Abyan Izzy Burhani
Institut Pertanian Bogor
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Transportation

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Strategi Kontruksi Pesan Dakwah Digital Melalui Model Negative Framing Robert N. Entman Pada Instagram Reels @MasjidSejutaPemuda Muchamad Hanif Pratama Jaya; Burhanuddin Burhanuddin; Al-May Abyan Izzy Burhani
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.18055

Abstract

Penelitian ini bertujuan untuk menganalisis konstruksi pesan dakwah pada tiga video Instagram Reels akun Masjid Sejuta Pemuda periode April 2026 menggunakan Model Framing Robert N. Entman. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan menganalisis empat elemen framing, yaitu pendefinisian masalah, identifikasi penyebab, penilaian moral, dan rekomendasi penyelesaian. Hasil penelitian menunjukkan bahwa Masjid Sejuta Pemuda secara konsisten menerapkan strategi negative framing sebagai pendekatan komunikasi dakwah digital yang khas dan terstruktur. Keempat elemen framing bekerja secara terpadu dalam membangun narasi dua babak, yaitu babak konflik sebagai pemantik perhatian audiens dan babak resolusi sebagai media penyampaian nilai-nilai dakwah. Temuan utama penelitian menunjukkan adanya pola asimetri durasi yang konsisten pada ketiga video, di mana babak konflik menempati kurang dari 30% durasi tayangan, sedangkan lebih dari 70% didominasi oleh babak resolusi yang sarat dengan pesan spiritual. Pola tersebut menegaskan bahwa negative framing digunakan sebagai pattern interrupt untuk mengatasi keterbatasan short attention span Generasi Z, bukan sebagai inti substansi pesan. Dengan demikian, Masjid Sejuta Pemuda berhasil membangun formula komunikasi dakwah digital yang distingtif melalui transformasi provokasi awal menjadi konstruksi nilai spiritual dalam struktur narasi yang terencana dan proporsional.
Strategi Customer Relations BMW Eurokars sebagai Luxury Automotive Brand dalam Membangun Eksklusivitas dan Mempertahankan Loyal Customer Amanda Putri Fakhrana; Burhanuddin Burhanuddin; Al-May Abyan Izzy Burhani
Journal of Creative Student Research Vol. 4 No. 2 (2026): April : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jcsr-politama.v4i2.6208

Abstract

The luxury automotive industry emphasizes not only product quality, but also service experience and emotional relationships with customers as part of building a premium brand image. BMW Eurokars, as an official BMW dealer in Indonesia, builds exclusivity through customer relations strategies oriented toward personalized service, continuous communication, and premium customer experiences. This study aims to identify the forms of exclusivity developed by BMW Eurokars and the customer relations strategies used to maintain loyal customers. The study employed a descriptive qualitative approach with data collection techniques consisting of in-depth interviews, observation, documentation, and literature review. The results show that exclusivity is built through various premium services such as private events, fast lane service, personalized gifts, personal communication, and customer lounge facilities designed to provide comfort and special treatment for customers. Customer relations strategies are implemented through consistent two-way communication, responsive aftersales services, and a relational approach focused on customer needs and comfort. These forms of service are able to create emotional attachment, increase customers’ sense of appreciation, and strengthen customer loyalty toward BMW Eurokars. This study indicates that exclusivity and relationship quality are important factors in maintaining loyal customers in the luxury automotive industry.
Co-Authors Amanda Putri Fakhrana Burhanuddin Burhanuddin Muchamad Hanif Pratama Jaya