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This Author published in this journals
All Journal Islam Universalia : International Journal of Islamic Studies and Social Sciences
Ely Masykuroh
Institut Agama Islam Negeri (IAIN) Ponorogo
Religion Humanities Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Strategy of the Zakat and Waqf Management Study Program Ely Masykuroh; Anton Sudrajat
Islam Universalia: International Journal of Islamic Studies and Social Sciences Vol 6 No 3 (2025): Islam Universalia
Publisher : Cyber Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56613/islam-universalia.v6i3.253

Abstract

The phenomenon of competition and the emergence of many campuses with various study programs and the lack of enthusiasts for zakat and waqf management study programs is a necessity for study programs to carry out marketing activities by formulating appropriate strategies. This research method is qualitative with data analysis techniques through data reduction, data presentation, and conclusion drawing. The results of this study offer alternative marketing strategies for zakat and waqf management study programs, namely cost advantage, differentiation, and focus.
Co-Authors Anton Sudrajat