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All Journal Islam Universalia : International Journal of Islamic Studies and Social Sciences RESLAJ: Religion Education Social Laa Roiba Journal
Anton Sudrajat
Universitas Islam Negeri (UIN) Siber Syekh Nurjati Cirebon
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Marketing Strategy of the Zakat and Waqf Management Study Program Ely Masykuroh; Anton Sudrajat
Islam Universalia: International Journal of Islamic Studies and Social Sciences Vol 6 No 3 (2025): Islam Universalia
Publisher : Cyber Media Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56613/islam-universalia.v6i3.253

Abstract

The phenomenon of competition and the emergence of many campuses with various study programs and the lack of enthusiasts for zakat and waqf management study programs is a necessity for study programs to carry out marketing activities by formulating appropriate strategies. This research method is qualitative with data analysis techniques through data reduction, data presentation, and conclusion drawing. The results of this study offer alternative marketing strategies for zakat and waqf management study programs, namely cost advantage, differentiation, and focus.
Optimalisasi Halal Value Chain dalam Mendukung Penguatan Ekonomi Syariah di Sektor Industri Kreatif Feni Apriliyani; Anton Sudrajat; Ayus Ahmad Yusuf
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 6 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i6.12098

Abstract

This study aims to examine the optimization of the halal value chain as a strategic instrument in strengthening the Islamic economy within the creative industry sector. The urgency of this research is grounded in the significant potential of the creative industry, which has not yet been fully integrated with halal principles in a comprehensive manner, spanning from upstream to downstream processes, including production, distribution, and marketing. This study employs a qualitative approach with a descriptive-analytical design. Data were collected through observation, in-depth interviews, and documentation, and were systematically analyzed to identify the level of halal value chain implementation as well as the factors influencing its effectiveness. The findings indicate that the optimization of the halal value chain plays a significant role in enhancing the competitiveness of the sharia-based creative industry, particularly in ensuring product halalness, strengthening consumer trust, and expanding market access. However, its implementation still faces several challenges, including limited halal literacy among business actors, suboptimal halal certification processes, and weak integration of the supporting ecosystem. Therefore, multi-stakeholder synergy among business actors, government, and related institutions is essential in strengthening regulations, improving literacy, and facilitating halal certification. This study is expected to contribute both academically and practically to the development of the Islamic economy through the sustainable strengthening of the halal value chain in the creative industry sector.
Implementasi Corporate Social Responsibility (CSR) Artha Graha Peduli dalam Perspektif Al-Qur'an dan Hadis Eka Destarada Sesunan; Abdul Aziz; Anton Sudrajat
Reslaj: Religion Education Social Laa Roiba Journal Vol. 8 No. 9 (2026): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v8i9.12999

Abstract

This study aims to analyze the implementation of social care values ​​in the Corporate Social Responsibility (CSR) program of Artha Graha Peduli (AGP) which consists of five main pillars, namely environmental conservation, disaster management, social community, community empowerment, and law and justice, from the perspective of the Qur'an and hadith. This study uses a descriptive qualitative method with a normative and conceptual approach. The data sources used include primary data in the form of the Qur'an and hadith, as well as secondary data from reputable scientific journals (Scopus and Sinta), books, and reports related to the AGP program. Data collection techniques are carried out through literature studies and documentation, while data analysis uses a descriptive and thematic approach to relevant verses of the Qur'an and hadith. The results of the study indicate that the implementation of the five pillars of AGP has a high level of conformity with Islamic values, particularly within the framework of maqashid sharia which includes protection of life (hifz an-nafs), wealth (hifz al-mal), reason (hifz al-‘aql), descendants (hifz an-nasl), and religion (hifz ad-din). The AGP program also reflects the main values ​​in Islam such as ta’awun (mutual assistance), ihsan (goodness), ukhuwah (brotherhood), and justice (‘adl). In addition, the CSR practices carried out by AGP are not only philanthropic, but have developed towards a more holistic approach through the concept of Corporate Social and Safety Responsibility (CSSR) which integrates social, ethical, safety, and sustainability aspects. This study also found that the implementation of AGP CSR can be categorized as Islamic Corporate Social Responsibility (ICSR), namely the integration of sharia principles and modern CSR practices oriented towards the benefit (maslahah) and welfare of society in a sustainable manner. Thus, AGP represents a concrete implementation of Islamic social responsibility values ​​in a modern context, encompassing not only social dimensions but also spiritual, ethical, and sustainable ones. This study concludes that integrating Islamic values ​​into CSR practices can strengthen the effectiveness of social programs and enhance a company's social legitimacy. Therefore, strengthening the implementation of Islamic-based CSR through a maqasid sharia approach and collaboration with religious and social institutions is necessary to create a broader and more sustainable impact.
Co-Authors Abdul Aziz Ayus Ahmad Yusuf Eka Destarada Sesunan Ely Masykuroh Feni Apriliyani