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All Journal Journal of Advanced in Information and Industrial Technology (JAIIT) TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika
Hasyrani Windyatri
Pelita Bangsa University, Indonesia
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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An Extended TAM Approach to Understanding Behavioral and Institutional Drivers of Drone Technology Adoption in Indonesia’s Green Economy Nida Khofiyah; Isna Nugraha; Hasyrani Windyatri
Journal of Advances in Information and Industrial Technology Vol. 7 No. 2 (2025): Nov
Publisher : LPPM Telkom University Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52435/jaiit.v7i2.732

Abstract

Indonesia’s transition toward a green economy requires the adoption of efficient and environmentally friendly technologies, including drone systems that offer substantial benefits across agriculture, forestry, and green logistics. However, adoption remains limited due to behavioral and institutional barriers. This study applies an extended Technology Acceptance Model (TAM) to examine how Environmental Concern (EC), Government Support (GS), Facilitating Conditions (FC), Perceived Ease of Use (PEOU), and Perceived Usefulness (PU) shape Behavioral Intention (BI) toward drone adoption in Indonesia. Using SEM-PLS and data from 112 practitioners and stakeholders, the results reveal that FC has a strong and significant effect on PEOU, while EC and GS do not significantly influence PU, indicating limited perceived relevance of environmental awareness and government policy in shaping usefulness perceptions. Furthermore, PEOU significantly affects PU and BI, and PU significantly enhances BI, confirming the central role of usability and functional benefits in driving adoption. These findings highlight that effective infrastructure, operational support, and usability improvements are more influential than environmental or regulatory factors in promoting drone technology. The study provides strategic recommendations for policymakers and industry actors to strengthen institutional facilitation, improve capacity building, and enhance the practical value of drones to advance Indonesia’s green economic transformation.
Marketing strategy at UD. Setya Jati Furniture uses SWOT and AHP methods to increase sales volume Virdyansyah Nayuandika; Siti Rahayu; Hasyrani Windyatri
TEKNOSAINS : Jurnal Sains, Teknologi dan Informatika Vol 12 No 2 (2025): TEKNOSAINS: Jurnal Sains, Teknologi dan Informatika
Publisher : LPPMPK- Universitas Muhammadiyah Cileungsi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37373/tekno.v12i2.1589

Abstract

UD. Setya Jati Furniture has undergone a significant transformation from a small wooden decoration store into a business unit specializing in furniture sales. However, the company experienced a decline in sales during the COVID-19 pandemic due to government-imposed lockdowns and public activity restrictions (PPKM). Additional contributing factors included limited promotional activities, incomplete product catalogs, and inefficient order processing. Furthermore, the company had not previously implemented a business development strategy focused on increasing sales volume. To address these issues, this study employed SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis in conjunction with the Analytic Hierarchy Process (AHP) to identify and prioritize effective marketing strategies. The SWOT analysis revealed that UD. Setya Jati Furniture is positioned in quadrant I, indicating strong potential for growth. Based on this position, several strategic recommendations were proposed: maintaining product and service quality, enhancing product differentiation, securing additional capital through low-interest bank loans, expanding to new locations, increasing online promotional efforts, developing a comprehensive price catalog with product utility information, fostering customer loyalty, evaluating inventory levels to manage market fluctuations, optimizing pricing strategies, and innovating product designs in line with industry trends. Among these, the AHP results identified “increasing sales through online promotion” as the highest-priority strategy, with a score of 0.157. The implementation of these strategies is expected to help UD. Setya Jati Furniture sustains its operations and achieves further growth in the competitive furniture industry.
Co-Authors Isna Nugraha Nida Khofiyah Siti Rahayu Virdyansyah Nayuandika