Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Economics and Digital Business Review Insight Management Journal
Evilina Sjaiful
Sekolah Tinggi Ilmu Ekonomi GICI, Depok
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Enhancing revisit intention through digital tourism experience and digital trust: the mediating role of tourist engagement in heritage tourism Eko Yuliawan; Evilina Sjaiful; Sandi Noorzaman; Novie Nostalgia Adiwinata
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.509

Abstract

This study analyzes the influence of Digital Tourism Experience and Digital Trust on Tourist Revisit Intention, with Tourist Engagement as a mediating variable, in heritage destinations at Borobudur Temple and Jakarta Old Town. Using a quantitative approach with SEM-PLS, data were collected from 134 respondents through an online questionnaire. The findings reveal that Digital Trust significantly affects Tourist Engagement and Tourist Revisit Intention, both directly and indirectly through the mediation of Tourist Engagement, whereas Digital Tourism Experience has a direct effect on Revisit Intention and does not significantly influence Tourist Engagement or the indirect pathways. Furthermore, Tourist Engagement plays a crucial role in driving revisit intention, confirming that emotional, cognitive, and social involvement are key mechanisms in fostering tourist loyalty. These results reinforce the applicability of the Theory of Planned Behavior (TPB) and the Technology Acceptance Model (TAM) in digital heritage tourism. Based on these findings, it is recommended that destination managers prioritize strengthening digital trust through reliable platforms, data security, and transparent communication, while also enhancing interactive and personalized digital features such as virtual tours, storytelling, and user-generated content to improve engagement; additionally, integrating digital and on-site experiences is essential to create a seamless tourist journey, and future studies are encouraged to expand the sample scope, include more diverse heritage destinations, and incorporate additional variables such as perceived value and satisfaction to enrich the research model.
Pengaruh Trust dan Ethical Climate terhadap Affective Commitment dengan Employee Readiness for Change sebagai Variabel Mediasi pada PT. XYZ Evilina Sjaiful; Herman Susilo; Altatif Dianawati
Economics and Digital Business Review Vol. 7 No. 1 (2025)
Publisher : STIE Amkop Makassar

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Abstract

This study aims to analyze the effects of trust and ethical climate on affective commitment, with employee readiness for change as a mediating variable among employees of PT. XYZ. The study adopts a quantitative approach with a causal research design. Primary data were collected through the distribution of questionnaires to 100 employees selected using a proportional random sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the SmartPLS software. The results indicate that trust has a positive and significant effect on affective commitment and employee readiness for change, while ethical climate has a positive and significant effect on employee readiness for change, but does not have a significant effect on affective commitment. Furthermore, employee readiness for change does not have a significant effect on affective commitment and does not mediate the relationship between trust or ethical climate and affective commitment. These findings emphasize that employee trust is a key factor in strengthening affective commitment and enhancing organizational readiness for change.
Co-Authors Altatif Dianawati Eko Yuliawan Herman Susilo Novie Nostalgia Adiwinata Sandi Noorzaman