Article Per Year (5 Year)
p-Index From 2021 - 2026
1.431
P-Index
This Author published in this journals
All Journal Sosio e-kons Economics and Digital Business Review Prima Abdika: Jurnal Pengabdian Masyarakat Jurnal Abdimas Sang Buana Jurnal Gici Jurnal Keuangan dan Bisnis
Herman Susilo
Sekolah Tinggi Ilmu Ekonomi GICI
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
Pengaruh Variasi Produk Tabungan, Kualitas Pelayanan Dan Bukti Fisik Terhadap Loyalitas Nasabah Di Bank Mandiri Cabang Pasar Pagi Lama Jakarta Jhonson Sitanggang; Mei Iswandi; Herman Susilo
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 14 No 2 (2022): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Gici

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (542.611 KB) | DOI: 10.58890/jkb.v14i2.51

Abstract

Tujuan penelitian ini adalah untuk mengetahui (1) Mengetahui apakah secara simultan variasi produk, kualitas pelayanan dan bukti fisik berpengaruh signifikan terhadap loyalitas nasabah, (2) Mengetahui apakah secara parsial variasi produk berpengaruh signifikan terhadap loyalitas nasabah, (3) Mengetahui apakah secara parsial kualitas pelayanan berpengaruh signifikan terhadap loyalitas nasabah, (4) Mengetahui apakah secara parsial bukti fisik berpengaruh signifikan terhadap loyalitas nasabah. Jenis penelitian yang digunakan adalah penelitian kuantitatif yang disertai penjelasan (eksplanatory research). Sampel sebanyak 95 responden nasabah tabungan di Bank Mandiri Cabang Pasar Pagi Lama Jakarta. Penelitian ini menggunakan metode survey dan metode pengumpulan data menggunakan kuesioner. Analisis data yang digunakan adalah analisis regresi linier berganda.
PENGARUH BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP MINAT BELI DI TOKOPEDIA (STUDI KASUS MAHASISWA UNIVERSITAS SURAPATI) Chalifah, Nizmah; Susilo, Herman
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 15 No 2 (2023): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v15i2.195

Abstract

The development of online commerce has become a phenomenon in the economy of a country that is expected to have a positive impact on the prosperity of digital economic equality in Indonesia. Especially when the Covid-19 pandemic occurred, the trend of online shopping became the main choice of consumers. Tokopedia is one of the online malls in Indonesia that carries the marketplace and online mall business model. The analysis model used is multiple linear regression analysis. Sample selection is done by accidental sampling. The sample amounted to 100 respondents, using multiple linear regression analysis. The results of the regression test showed that 49.5% of buying interest factors could be explained by brand ambassadors and brand awareness while the remaining 50.5% were explained by other factors not studied in this study. While the results of the F test show that simultaneously the variables of brand ambassador and brand awareness simultaneously have a positive and significant effect on buying interest. The results of the T test show that the brand ambassador variable shows that the results of the analysis do not have a positive and significant effect. then brand awareness partially has a positive and significant effect on buying interest in Tokopedia for Surapati University students.
PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PT. BANK WOORI SAUDARA INDONESIA 1906, Tbk (DIVISI CORPORATE SECRETARY) Sumitra GP, Citra; Susilo, Herman
Jurnal Gici Jurnal Keuangan dan Bisnis Vol 16 No 1 (2024): Jurnal Keuangan dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi GICI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58890/jkb.v16i1.262

Abstract

The purpose of this study was to determine the leadership style applied at PT Bank Woori Saudara Indonesia 1906, Tbk and to determine the influence of leadership style on employee performance at PT Bank Woori Saudara Indonesia 1906, Tbk. The method in this study is associative where the aim is to obtain information about the effect of leadership style on the performance of employees of the corporate secretary division at PT Bank Woori Saudara Indonesia 1906, Tbk. The author is interested in doing this research because leadership style is one of the important components in a company/organization. The research data source uses primary data obtained directly from respondents through interviews, data processing techniques using regression analysis with preparation stages, preparation of research plans, determination of research locations, implementation and reporting of research results. The results of the study based on the calculation of the simple linear regression equation in this study are as follows, Y = 5.030 + 0.927X. In this equation it can be seen that the leadership style (X) has a positive effect on the increase or decrease of the dependent variable, namely employee performance (Y). That the coefficient of determination (R Square) of 0.924 or 92.4% indicates that 92.4% of the dependent variable, namely employee performance (Y), can be explained by the leadership style policy. leadership (X) while the remaining 7.6% is a variable not examined in this research model. Because leadership style has a very strong relationship to employee performance, the leadership style must be given more attention by the company because this can improve employee performance so that they can make the best contribution to the company.
Pengaruh Kecerdasan Emosional, Kualitas Pelayanan, dan Fasilitas Belajar terhadap Kepuasan Mahasiswa STIE GICI Business School Susilo, Herman; Sitanggang, Jhonson
Sosio e-Kons Vol 16, No 1 (2024): Sosio e-Kons
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/sosioekons.v16i1.21324

Abstract

PENINGKATAN KOMPETENSI GURU MELALUI PELATIHAN PEMBUATAN MODUL PEMBELAJARAN SMK NIBA BUSINESS SCHOOL Endaryono, Bakti Toni; Noor, Gena Prasetya; Rifai, Nurdin; Susilo, Herman
Jurnal Abdimas Sang Buana Vol 6 No 1 (2025): Jurnal Abdimas Sang Buana - Mei
Publisher : LPPM Universitas Sangga Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/abdimasusb.v6i1.4171

Abstract

Research approach carried out with the aim of solving problems by teachers in the context of learning, with the benefits of improving the quality of learning, improving teacher profesionalism, adjusting learning methods, creating a better learning environment and as a means of teacher evaluation and self-reflection. The purpose of this community service activity in addition to the Tri dharma activities of lecturers is to provide teachers with a deep understanding of, and provide teacher skills on making learning modules at SMK NIBA Business School. This activity method uses the PAR (Participatory Action Research) method with a lecture approach, discussion with the FGD (Focus Group Discussion) strategy by involving the participation of activity participants, namely teachers, education personnel and students. This community service activity is carried out with 4 steps which include (1) providing material about PTK, (2) providing discussion opportunities for participants, (3) participants are given practice in making learning modules and (4) participants are given guidance on compiling reports on the results of class action research activities. The results of this community service activity are (1) the achievement of goals about teachers understanding in depth about classroom action research and understanding about the PTK cycle. (2) teachers are able to create creative learning module designs with the SAM (Successive Approximation Model) design model (3) Teachers are able to create constructivism-based learning. The conclusion of this community service activity is that educators (teachers) at SMK NIBA Business School are able to understand improve teacher competence in making creative learning modules.
Pengembangan Sistem Informasi Terintegrasi untuk Mendukung Pendaftaran dan Pemasaran UMKM (SITEKUM) di Kabupaten Bekasi Dira, Aldi Friyatna; Susilo, Herman; Munawarah, Israfil; Utomo, Kurniawan Prambudi
Prima Abdika: Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2025): Volume 5 Nomor 4 Tahun 2025 (Desember 2025)
Publisher : Program Studi Pendidikan Guru Sekolah Dasar Universitas Flores Ende

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/abdika.v5i4.6920

Abstract

This community service program aims to socialize and develop SITEKUM (Integrated MSME Information System) as a digital platform to support the registration, data management, and marketing processes of MSME products in Kertarahayu Village, Setu District, Bekasi Regency. The village has considerable economic potential, particularly in MSMEs engaged in processed food products such as salak candy, cassava chips, and other traditional foods. However, MSME owners still face obstacles related to business legality, record-keeping, and access to technology-based promotion. The method used in this community service activity is Participatory Action Research (PAR), which emphasizes active collaboration between the community service team, MSME owners, and village officials. Data collection techniques include interviews, focus group discussions (FGDs), training sessions, and direct trials of the SITEKUM system. This approach was chosen to ensure that the system developed truly aligns with real needs in the field. The results show that SITEKUM can improve the efficiency of MSME data management, accelerate the registration process, and expand product marketing reach through online platforms. In addition, the active involvement of residents fosters a sense of ownership of the system and enhances the long-term sustainability of SITEKUM’s use.
Pengaruh Trust dan Ethical Climate terhadap Affective Commitment dengan Employee Readiness for Change sebagai Variabel Mediasi pada PT. XYZ Sjaiful, Evilina; Susilo, Herman; Dianawati, Altatif
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effects of trust and ethical climate on affective commitment, with employee readiness for change as a mediating variable among employees of PT. XYZ. The study adopts a quantitative approach with a causal research design. Primary data were collected through the distribution of questionnaires to 100 employees selected using a proportional random sampling technique. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the SmartPLS software. The results indicate that trust has a positive and significant effect on affective commitment and employee readiness for change, while ethical climate has a positive and significant effect on employee readiness for change, but does not have a significant effect on affective commitment. Furthermore, employee readiness for change does not have a significant effect on affective commitment and does not mediate the relationship between trust or ethical climate and affective commitment. These findings emphasize that employee trust is a key factor in strengthening affective commitment and enhancing organizational readiness for change.
Pengaruh Kualitas Pelayanan dan Promosi terhadap Keputusan Pembelian Jasa Pendidikan di STIE Gici Busines School Cabang Bekasi Syamsiah, Dede Siti; Susilo, Herman
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan promositerhadap keputusan pembelian jasa pendidikan di STIE GICI Business School CabangBekasi. Latar belakang penelitian didasarkan pada masih adanya calon mahasiswa yangragu dalam menentukan keputusan pembelian akibat pelayanan yang belum optimal danpromosi yang belum maksimal. Penelitian ini menggunakan pendekatan kuantitatifdengan penyebaran kuesioner kepada responden sebagai sumber data utama. Analisisdilakukan melalui uji t dan uji F untuk mengetahui pengaruh parsial maupun simultanantar variabel. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruhpositif dan signifikan terhadap keputusan pembelian, ditunjukkan oleh nilai t hitungsebesar 7,806 > 1,984 dan nilai sig 0,000 < 0,05. Hal ini mengindikasikan bahwa semakinbaik pelayanan yang diterima calon mahasiswa, semakin tinggi kecenderungan merekauntuk memilih jasa pendidikan tersebut. Variabel promosi juga berpengaruh signifikan,dengan t hitung 4,708 > 1,984 dan sig 0,000 < 0,05, sehingga strategi promosi yang efektifmampu meningkatkan keputusan pembelian. Secara simultan, kualitas pelayanan danpromosi memberikan pengaruh signifikan yang ditunjukkan melalui F hitung sebesar54,660 > 2,700. Penelitian ini menegaskan pentingnya peningkatan kualitas pelayanan danpenguatan strategi promosi agar institusi mampu menarik lebih banyak calon mahasiswadan meningkatkan daya saing dalam industri pendidikan.
Co-Authors Aldi Friyatna Dira Chalifah, Nizmah Dede Siti Syamsiah Dianawati, Altatif Endaryono, Bakti Toni Gena Prasetya Noor Israfil Munawarah Jhonson Sitanggang Kurniawan Prambudi Utomo Mei Iswandi Nurdin Rifai Sitanggang, Jhonson Sjaiful, Evilina Sumitra GP, Citra