Hendi Pratama
Pendidikan Bahasa Inggris, FBS Universitas Negeri Semarang

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Exploring English Department Students' Perceptions of Character AI in Enhancing Speaking Fluency: A Case Study Indaha Nawaya Kafabina; Hendi Pratama
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.10181

Abstract

In the era of rapid technological advancement, English-speaking fluency has become an essential skill for EFL learners. However, many students still face difficulties in developing speaking fluency due to limited opportunities for practice and psychological barriers such as anxiety and lack of confidence. This study explores English Department students’ perceptions of the use of Character AI in enhancing speaking fluency. This research employed a qualitative case study design involving ten students from Universitas Negeri Semarang. Data were collected through classroom observations and semi-structured interviews and were analyzed using thematic analysis. The findings reveal that Character AI positively contributes to students’ speaking development by improving fluency, enriching vocabulary, and increasing confidence through a low-anxiety learning environment. In addition, the AI functions as a scaffolding partner that supports students in maintaining conversations and provides flexible opportunities for independent practice. However, several challenges were identified, including technical issues, limited features, occasional inaccuracies, and a lack of emotional interaction. Overall, Character AI is considered a useful supplementary tool for improving speaking fluency. These findings suggest that Character AI can serve as an effective supplementary tool in EFL speaking instruction when integrated with human interaction.
A Pragmatic Comparison of Commissive Acts in Grammarly and QuillBot advertisements on YouTube Vivin Sumanti; Hendi Pratama; Rini Susanti Wulandari
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 13 No. 2 (2025): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v13i2.7266

Abstract

Abstract This study aims to compare the utilization of commissive acts in Grammarly and QuillBot advertisements on YouTube from a pragmatic perspective. In digital advertising, brands often use language to express commitments that influence viewer behavior. However, limited research has focused on how brands strategically use commissive acts to build trust and persuade viewers. This study specifically analyzes how commissive acts like promises, guarantees, and offers are utilized by Grammarly and QuillBot to convey brand commitments and influence viewer perceptions. A qualitative descriptive methods were applied to fourteen video advertisements (seven per brand) published between 2021 and 2025. Each commissive utterance was identified, categorized by type, and analyzed using the illocutionary force indicator device (IFID). The findings revealed 33 guarantees, 24 promises, and 4 offers in the Grammarly advertisements, while QuillBot displayed 14 guarantees, 11 promises, and 26 offers. In addition, ten informants participated in a Likert-scale questionnaire and semi-structured interviews to assess the clarity, persuasiveness, and credibility of commissive messages. The results showed that Grammarly tended to emphasize emotionally driven promises and assurances to build credibility, while QuillBot focused on functional offers related to academic tasks. The informants generally considered Grammarly’s commissive acts clearer and more persuasive, while QuillBot’s were perceived as practical but less emotionally appealing. The study concludes that commissive acts play an important role in digital brand communication and that pragmatic analysis provides valuable insights into how linguistic strategies shape audience responses.