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All Journal JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Selvi Putri Rahayu Bambang Hartono
Politeknik Negeri Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Kelayakan Usaha UMKM Pada Ayam Geprek Griya Dhaharan Jember Dea Azzahrotu Dinji; Nurlaila Mansur; Samuel Rizal; Meilinda Maulidya Widiyanti; Selvi Putri Rahayu Bambang Hartono; Ana Rosalia; Eka Denta Permana; Aisyah Nurul Umamah; Oryza Ardhiarisca; Avisenna Harkat
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 3 (2026): MEI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v3i3.2402

Abstract

This study aims to analyze the business feasibility of the Ayam Geprek Griya Dhaharan MSME in Jember Regency, reviewed from several aspects: market, financial, technical/operational, management and organization, economic and social, and environmental impact. This research uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The results show that from the market aspect, the business has stable demand with affordable prices and unique products. From the financial aspect, BEP analysis shows that the break-even point is only 368 portions/month, far below actual production capacity; Payback Period of ±15 days; NPV of Rp641,359,717 (positive); and IRR of 177.12%, far exceeding the discount rate of 12%. From the technical aspect, the supply chain and production process are adequate. Management has a clear division of tasks. From the economic and social aspects, the business contributes to job creation and local economic activity. From the environmental aspect, waste generated is minimal and does not cause significant disturbance. Overall, the Ayam Geprek Griya Dhaharan business is declared feasible to run and develop.
Co-Authors Aisyah Nurul Umamah Ana Rosalia Avisenna Harkat Dea Azzahrotu Dinji Eka Denta Permana Meilinda Maulidya Widiyanti Nurlaila Mansur Oryza Ardhiarisca Samuel Rizal