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All Journal Journal of Tourism Economics and Policy
Afra Bahita Fridajaya
Airlangga University, Indonesia
Economics, Econometrics & Finance Public Health Social Sciences

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The Influence of The Informativeness of Tourist-Chatbot Interaction and Halal Facilities and Services on the Destination Image of Generation Z in Muslim-Friendly Tourism at Mount Bromo Afra Bahita Fridajaya; Ririn Tri Ratnasari
Journal of Tourism Economics and Policy Vol. 6 No. 2 (2026): Journal of Tourism Economics and Policy (April – June 2026) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i2.1977

Abstract

This study aims to analyze the influence of tourist-chatbot interaction informativeness and halal facilities and services on destination image among Generation Z in the context of Muslim-friendly tourism at Mount Bromo. A quantitative survey approach was employed by distributing online questionnaires to 224 Muslim Generation Z respondents selected through purposive sampling. The respondents were active users of ChatGPT and had an interest in Muslim-friendly tourism at Mount Bromo. The data were analyzed using multiple linear regression. The findings show that tourist-chatbot interaction informativeness has a positive and significant effect on destination image. Halal facilities and services also have a positive and significant effect on destination image. Simultaneously, both independent variables explain 60.8% of the variation in destination image. These results indicate that digital information quality through chatbot interaction and the availability of halal-oriented facilities are important factors in shaping a positive image of Muslim-friendly tourism destinations. The findings provide practical implications for destination managers to integrate reliable digital information services with halal facilities to improve destination competitiveness among Muslim Generation Z tourists.
Co-Authors Ririn Tri Ratnasari