Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Demagogi: Journal of Social Sciences, Economics and Education
Ahmad Nuh
Lecturer at Al Wafa Sharia College
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The influence of Attitude and Perceived Behavior Control on purchase intention at Sambal Bakar (restaurant) Muhammad Faiz Zidan; Ahmad Nuh; Huslan Husada
Demagogi: Journal of Social Sciences, Economics and Education Vol. 3 No. 1 (2025): February
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/demagogi.v3i1.36

Abstract

This study aims to examine the influence of attitude, trust, subjective norms, personal innovativeness, and perceived behavior control on purchase intention at Sambal Bakar, a restaurant. The study will employ the Theory of Planned Behavior (TPB) to understand the relationships between these variables and their impact on customers' intentions to purchase food from the restaurant. The research will be conducted on a sample of customers who have previously visited Sambal Bakar, and data will be collected using a self-administered questionnaire. The findings of this study will provide valuable insights into the factors that influence purchase intention at Sambal Bakar and help restaurant managers develop strategies to improve customer satisfaction and loyalty.
Co-Authors Huslan Husada Muhammad Faiz Zidan