Demagogi: Journal of Social Sciences, Economics and Education
Vol. 3 No. 1 (2025): February

The influence of Attitude and Perceived Behavior Control on purchase intention at Sambal Bakar (restaurant)

Muhammad Faiz Zidan (Unknown)
Ahmad Nuh (Unknown)
Huslan Husada (Unknown)

Article Info

Publish Date
21 Jan 2025

Abstract

This study aims to examine the influence of attitude, trust, subjective norms, personal innovativeness, and perceived behavior control on purchase intention at Sambal Bakar, a restaurant. The study will employ the Theory of Planned Behavior (TPB) to understand the relationships between these variables and their impact on customers' intentions to purchase food from the restaurant. The research will be conducted on a sample of customers who have previously visited Sambal Bakar, and data will be collected using a self-administered questionnaire. The findings of this study will provide valuable insights into the factors that influence purchase intention at Sambal Bakar and help restaurant managers develop strategies to improve customer satisfaction and loyalty.

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Journal Info
Demagogi: Journal of Social Sciences, Economics and Education
Website

Abbrev

i

Publisher

Penerbit Hellow Pustaka

Subject

Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Description

The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of Social Sciences, Economics and Education particularly focuses on the main problems in the development of the Social Sciences, Economics and Education ...