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All Journal Al-Mubin: Islamic Scientific Journal
Maria Immaculata Yovita Adventy
Stia Bala Putra Dewa Palembang
Religion Economics, Econometrics & Finance Other

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THE INFLUENCE OF INFLUENCERS ON YOUTUBE SOCIAL MEDIA ON GADGET PURCHASE DECISIONS OF ECONOMIC EDUCATION STUDENTS AT SRIWIJAYA UNIVERSITY Prasetyo Suryadi; Firmansyah; Maria Immaculata Yovita Adventy
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v9i1.2253

Abstract

This study aims to analyze the influence of influencers on YouTube social media on gadget purchasing decisions among students of Economics Education at Sriwijaya University. The method used is quantitative associative with data collection techniques through questionnaires, interviews, and documentation on a sample of 77 students. The research findings revealed that influencer marketing has a significant and positive influence, with a contribution of 73.42%. Further analysis shows that influencer credibility, particularly the ability to present specific and transparent product explanations, is a key factor with a very strong percentage (83%). Meanwhile, student purchasing decisions are dominated by rational considerations, where product characteristics (89%) and reviews from other consumers (88%) are the main determining factors, overcoming the influence of mere popularity or trends. Thus, influencer marketing strategies on YouTube are proven effective in shaping purchasing decisions, especially when supported by informative, objective content that focuses on the product's utility
IMPLEMENTASI PERATURAN PEMERINTAH NOMOR 24 TAHUN 2018 TENTANG PELAYANAN PERIZINAN BERUSAHA TERINTEGRASI SECARA ELEKTRONIK DI DINAS PENANAMAN MODAL DAN PELAYANAN TERPADU SATU PINTU KOTA PALEMBANG Basron Anadoyya; Maria Immaculata Yovita Adventy; Adellah; Achmad Rofiqo Ridho
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v9i1.2264

Abstract

The implementation of Government Regulation Number 24 of 2018 concerning Electronically Integrated Business Licensing Services at the Investment and One-Stop Integrated Service Office of Palembang City has not been effective and efficient due to the lack of professional human resources and overly complex bureaucratic procedures. This study aims to analyze the implementation of the policy using a qualitative method through documentation studies, in-depth interviews, and observations, applying Edward III's theory, which includes communication, resources, disposition, and bureaucratic structure. The findings indicate that the implementation lacks continuous socialization, training, supervision, and evaluation, while the division of tasks among organizational units serves solely to provide specialization and expertise for implementers.
Co-Authors Achmad Rofiqo Ridho Adellah Basron Anadoyya Firmansyah Prasetyo Suryadi