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All Journal Al-Mubin: Islamic Scientific Journal Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Firmansyah
Universitas Sriwijaya
Religion Economics, Econometrics & Finance Other

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PENDEKATAN SCAFFOLDING SEBAGAI UPAYA MENINGKATKAN AKTIVITAS DAN HASIL BELAJAR MAHASISWA Dwi Hasmidyani; Firmansyah
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 3 No. 1 (2016): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

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Abstract

This research aims to improve the activity and students learning outcomes in the learning of microeconomics with the material demand and supply through the scaffolding approach oriented problem solving (problem solving). The subjects of this study were 36 students of Economics Education FKIP Sriwijaya University second semester of academic year 2014/2015. The method used in this research is a classroom action research method that consists of four activities, planning, action, observation, and evaluation-reflection using scaffolding learning methods implemented in the third cycle. Data were collected through tests, observations, questionnaires and documentation. To ensure the validity of the data used data triangulation technique. The results showed in teaching microeconomics matter of supply and demand are increased activity and students learning outcomes in each cycle using scaffolding approach.
MOTIVASI DALAM ORGANISASI USAHA Firmansyah
Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol. 4 No. 2 (2017): Jurnal PROFIT: Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Pendidikan Ekonomi FKIP Universitas Sriwijaya, in partnership with Asosiasi Profesi Pendidikan Ekonomi Indonesia (ASPROPENDO)

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Abstract

One of important things that should be a concern in business activities is the motivation of actors involved in business activities, various theories about motivation such as content theory and process theory, Hierarchy of Need Theory (A. Maslow), Theory Three Social Motivation (D. McClelland), The Two-Factor Theory (Frederick Herzberg), these theories provide a brief explanation of how individual behaviors in their daily activities are viewed from various aspects that underlie the emergence of such behaviors, causative factors, motivations and how to keep it. The dynamics of the fast-changing business world of course requires high spirits for the perpetrators this is of course a special requirement, especially for business owners and managers in the business environment so that people they lead can perform activities in accordance with the duties and responsibilities to obtain results maximum in order to spur productivity to earn profit. So that the sustainability of the business can be maintained because the interested parties already have the knowledge and various strategies to keep the motivation himselfand the employees who become under him.
THE INFLUENCE OF INFLUENCERS ON YOUTUBE SOCIAL MEDIA ON GADGET PURCHASE DECISIONS OF ECONOMIC EDUCATION STUDENTS AT SRIWIJAYA UNIVERSITY Prasetyo Suryadi; Firmansyah; Maria Immaculata Yovita Adventy
Al-Mubin Jurnal Ilmiah Islam
Publisher : Department of Research and Community Service at the Ummul Quro Al-Islami Bogor Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51192/almubin.v9i1.2253

Abstract

This study aims to analyze the influence of influencers on YouTube social media on gadget purchasing decisions among students of Economics Education at Sriwijaya University. The method used is quantitative associative with data collection techniques through questionnaires, interviews, and documentation on a sample of 77 students. The research findings revealed that influencer marketing has a significant and positive influence, with a contribution of 73.42%. Further analysis shows that influencer credibility, particularly the ability to present specific and transparent product explanations, is a key factor with a very strong percentage (83%). Meanwhile, student purchasing decisions are dominated by rational considerations, where product characteristics (89%) and reviews from other consumers (88%) are the main determining factors, overcoming the influence of mere popularity or trends. Thus, influencer marketing strategies on YouTube are proven effective in shaping purchasing decisions, especially when supported by informative, objective content that focuses on the product's utility
Co-Authors Dwi Hasmidyani Maria Immaculata Yovita Adventy Prasetyo Suryadi