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All Journal JURNAL AKUNTANSI DAN BISNIS
Dira Febrina br Sebayang
Universitas Negeri Medan
Economics, Econometrics & Finance

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STRATEGI KEPUTUSAN INVESTASI PERUSAHAAN GOTO DALAM MENGHADAPI KRISIS VALUASI PASCA PANDEMI Tuti Sriwedari; Nabila Kesya Azzahra Siregar; Ayu Primsa br Tarigan; Dira Febrina br Sebayang; Rahman Rahman; Muhammad Rayhan Satria
Jurnal Akuntansi dan Bisnis (AKUNTANSI) Vol. 6 No. 1 (2026): Mei 2026 : Jurnal Akuntansi Dan Bisnis(AKUNTANSI)
Publisher : LPPM PoliteknikPratamaKendal- Universitas Sains Dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jiab.v6i1.1417

Abstract

This study analyzes the investment strategies implemented by PT GoTo Gojek Tokopedia Tbk (GoTo) in response to the post-pandemic valuation crisis. Using a qualitative descriptive approach based on secondary data and literature review, this research examines how GoTo realigned its investment direction amid market pressures. Findings indicate that GoTo successfully transitioned from aggressive expansion to a more selective and efficiency-oriented strategy. Key measures included cost control, portfolio restructuring, and strengthening financial fundamentals through disciplined cash flow management and zero-based budgeting. The company also leveraged digital innovation and business diversification, particularly in fintech and logistics, to create recurring income and enhance ecosystem synergy. As a result, GoTo improved cost efficiency, restored investor confidence, and achieved its first annual underlying profit. This study concludes that adaptive investment strategies balancing growth and profitability are essential for tech companies facing valuation corrections. The case of GoTo provides valuable insights for other digital firms navigating post-crisis economic uncertainty while pursuing long-term sustainability
Co-Authors Ayu Primsa Br Tarigan Muhammad Rayhan Satria Nabila Kesya Azzahra Siregar Rahman Rahman Sriwedari, Tuti