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Nur Idul Fitriani
Universitas Sembilanbelas November Kolaka
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Persepsi Kemudahan & Manfaat: Kunci Intensi Pengguna Maxim di Kolaka Nur Idul Fitriani; Niar Astaginy; Hanif Kurniadi
BENING Vol 13, No 1 (2026): MEI 2026
Publisher : University of Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/bening.v13i1.7547

Abstract

This study examines the impact of perceived usefulness and perceived ease of use on behavioral intentions among Maxim application users in Kolaka Regency. Using a quantitative approach, data were collected through observation, documentation, and questionnaires. The study population consists of Maxim users, with a sample of 130 respondents. Instrument testing was conducted using validity and reliability tests in SPSS 26.0, while data analysis employed measurement model testing (Outer Model) and structural model testing (Inner Model) using Smart PLS 4.0. The results indicate that perceived ease of use and perceived usefulness has a positive and significant effect on behavioral intentions
Co-Authors Hanif Kurniadi Niar Astaginy