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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Amal: Jurnal Ekonomi Syariah
Alfiansyah Imanda Putra
Universitas Islam Negeri Jurai Siwo Lampung
Humanities Economics, Econometrics & Finance Education Public Health Social Sciences

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Program Makan Bergizi Gratis: Skematisasi Maslahah Mursalah Dalam Peningkatan Perekonomian Lokal Desa Bumiharjo Batanghari Putri Rahma Sari; Zumaroh; Suraya Murcitaningrum; Alfiansyah Imanda Putra
AMAL: Jurnal Ekonomi Syariah Vol. 8 No. 1 (2026): Juni
Publisher : UIN AM. Sangadji Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v8i1.14104

Abstract

Program Makan Bergizi Gratis (MBG) merupakan kebijakan pemerintah yang bertujuan meningkatkan kualitas gizi masyarakat sekaligus berpotensi mendorong pertumbuhan perekonomian lokal secara berkelanjutan. Penelitian ini bertujuan untuk menganalisis pelaksanaan program MBG dalam meningkatkan perekonomian lokal berdasarkan perspektif maslahah mursalah pada Satuan Pelayanan Pemenuhan Gizi (SPPG) Desa Bumiharjo, Kecamatan Batanghari. Penelitian ini menggunakan pendekatan kualitatif melalui jenis studi kasus. Data diperoleh melalui wawancara mendalam, observasi lapangan, serta dokumentasi yang melibatkan kepala SPPG, asisten lapangan, dan pelaku UMKM sebagai pemasok bahan pangan. Analisis data dilakukan melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan secara induktif. Hasil penelitian menunjukkan bahwa pelaksaan program MBG melibatkan 12 UMKM lokal sebagai pemasok bahan pangan sehingga menciptakan perputaran ekonomi, membuka peluang usaha, dan meningkatkan pendapatan pelaku UMKM. Dalam perspektif maslahah mursalah, program ini mencerminkan kemaslahatan pada aspek hifz al-mal (menjaga harta) karena mampu mendorong aktivitas ekonomi produktif serta meningkatkan kesejahteraan masyarakat secara lebih merata dan berkelanjutan.
Pendampingan Digitalisasi Pemasaran UMKM melalui Pemanfaatan E-Commerce di Desa Bumi Nabung Utara, Lampung Tengah Ronal Jusuphan Maulana; Muhammad Ma’ruf; Suci Salsabila; Sukma Kumala Sari; Venny Aprilia; Vivi May Saputri; Windi Elviana; Yulita Dian Andini; Olyfiah Nazzwa Saputri; Alfiansyah Imanda Putra
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol. 8 No. 2 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i2.1817

Abstract

The rapid development of digital technology has created opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their market reach; however, low digital literacy and the continued dominance of conventional marketing remain major challenges, particularly in Bumi Nabung Utara Village. This Community Service Program (PKM) aims to enhance digital literacy and marketing capabilities of MSME actors through the utilization of e-commerce and social media. The method employed is Participatory Action Research (PAR), which includes stages of observation, socialization, training, and practical assistance. The program partners are MSME actors engaged in handicrafts and traditional food businesses, specifically tiwul, with success indicators including the ability to create and manage promotional accounts and produce simple digital content. The results show that participants are able to use platforms such as Facebook and TikTok Shop for promotion and create marketing content. In addition, business banners were developed to strengthen product identity. The impact of this program includes improved digital understanding and skills among MSME actors, expanded marketing reach, and increased business competitiveness. Furthermore, the program encourages the sustainable use of digital technology in business development.
Co-Authors Muhammad Ma’ruf Olyfiah Nazzwa Saputri Putri Rahma Sari Ronal Jusuphan Maulana Suci Salsabila Sukma Kumala Sari Suraya Murcitaningrum Venny Aprilia Vivi May Saputri Windi Elviana Yulita Dian Andini Zumaroh