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All Journal Jurnal Nusantara Berbakti JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi
Liana Dewi Susanti
Universitas Islam Negeri Jurai Siwo Lampung
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Pengaruh Indeks Kualitas Lingkungan Hidup (IKLH) Dan Investasi Terhadap Pertumbuhan Ekonomi Di Indonesia Lusi Indriyani; Liana Dewi Susanti; Suraya Murcitaningrum; Vera Ismail
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 4 No. 2 (2026): October
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v4i2.792

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas lingkungan hidup yang diukur melalui Indeks Kualitas Lingkungan Hidup (IKLH) dan investasi terhadap pertumbuhan ekonomi di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian eksplanatori dan data panel dari 38 provinsi di Indonesia selama periode 2022–2024. Metode analisis yang digunakan adalah regresi data panel dengan model Fixed Effect Model (FEM). Hasil penelitian menunjukkan bahwa secara parsial, kualitas lingkungan hidup (IKLH) berpengaruh negatif dan signifikan terhadap pertumbuhan ekonomi, sedangkan investasi berpengaruh positif namun tidak signifikan. Secara simultan, kualitas lingkungan hidup dan investasi berpengaruh signifikan terhadap pertumbuhan ekonomi. Nilai koefisien determinasi menunjukkan bahwa kemampuan variabel independen dalam menjelaskan variabel dependen masih relatif rendah. Penelitian ini memiliki implikasi bahwa kebijakan pembangunan ekonomi perlu memperhatikan keseimbangan antara peningkatan investasi dan pengelolaan lingkungan hidup guna mencapai pertumbuhan ekonomi yang berkelanjutan.
Penguatan Branding dan Digitalisasi UMKM melalui Pembuatan Logo, Banner, Google Maps, dan Qris di Desa Rulung Helok Olliviya Tri Hermanda; Pradita Mawardani; Puja Audinia Artika; Puspita Andraini; Dwita Nur Fadillah; Liana Dewi Susanti
Jurnal Nusantara Berbakti Vol. 4 No. 4 (2026): Oktober: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v4i4.848

Abstract

The development of digital technology has encouraged the strengthening of business identity and the utilization of technology as an effort to improve the competitiveness of Micro, Small, and Medium Enterprises (MSMEs). However, some MSMEs in Rulung Helok Village still face challenges, including inadequate visual business identity, the absence of digital business location information, and limited use of digital payment systems. This study aims to describe the implementation of branding enhancement through digitalization and business identity development among MSMEs in Rulung Helok Village. The study employed a descriptive qualitative approach using the Participatory Action Research (PAR) method. Data were collected through observation, interviews, and documentation. The findings indicate that assistance programs involving the creation of logos, banners, QRIS, QRIS stands, and Google Maps listings were able to strengthen business identity, increase digital visibility, and support non-cash transaction convenience. Therefore, branding enhancement through digitalization can serve as an initial step in improving the competitiveness and readiness of MSMEs to face the development of the digital economy.
Co-Authors Dwita Nur Fadillah Lusi Indriyani Olliviya Tri Hermanda Pradita Mawardani Puja Audinia Artika Puspita Andraini Suraya Murcitaningrum Vera Ismail