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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi, Manajemen, Akuntansi
Nining Septia
Universitas Dehasen Bengkulu
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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Digital-Based Economic Resilience: Analysis Of Facebook Commerce Role In Enhancing Economic Independence Of Women Daily Business Actors In Ipuh District, Mukomuko Regency, Bengkulu Nining Septia; Ahmad Soleh; Muhammad Rahman Febliansa
Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 1 (2026): Juni
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jema.v3i1.1163

Abstract

The development of the digital economy has opened new opportunities for women micro-entrepreneurs in rural areas to enhance their economic independence through social media utilization. This study aims to analyze the role of Facebook Commerce in strengthening digital-based economic resilience and the independence of women daily business actors in Ipuh District, Mukomuko Regency, Bengkulu. Using a quantitative descriptive method, data were collected through online questionnaires (Google Forms) from 40 women entrepreneurs actively using Facebook for business promotion and sales. The results show that 92.5% of respondents use Facebook daily for marketing, dominated by the culinary (45%), fashion (22.5%), and service (17.5%) sectors. About 72.5% experienced income growth, 95% expanded their market reach, and 97.5% felt more financially independent and flexible in managing work time. The main challenges include poor internet connectivity (42.5%), limited capital (37.5%), and lack of digital training access (42.5%). Strong family support (92.5%) and self-learning motivation were key factors in digital adaptation. This study concludes that Facebook Commerce serves as a strategic catalyst for women's empowerment and digital economic resilience in rural communities, offering an empirical foundation for inclusive gender-based digital empowerment policies.
The Effect Of Work Engagement, Work Stress, and Motivation on Employee Performance of PT. Daria Dharma Pratama Ipuh Nining Septia; Karona Cahya Susena; Muhammad Rahman Febliansa
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 3 (2026): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i3.11824

Abstract

This study aims to analyze the effect of work engagement, work stress, and motivation on the employee performance of PMKS Ipuh PT. Daria Dharma Pratama. The research employed a quantitative approach with an explanatory research design and multiple linear regression analysis using IBM SPSS version 25. The research population consisted of 117 permanent employees, with a saturated sampling technique applied. Data were collected through a questionnaire using a 5-point Likert scale and analyzed through validity tests, reliability tests, multiple linear regression analysis, t-test (partial), F-test (simultaneous), and coefficient of determination (R²). The results show that work engagement has a positive and significant effect on employee performance (β = 0.184; p = 0.012), work stress has a negative and significant effect (β = −0.075; p = 0.035), and motivation is the most dominant predictor with a positive and significant effect (β = 0.369; p = 0.000). Simultaneously, the three variables significantly affect employee performance (F = 43.313; p = 0.000) with a coefficient of determination of 53.5%. The study concludes that motivation serves as the primary driver of performance, while work engagement acts as a facilitating condition and work stress functions as an inhibiting factor requiring management. Integrated and holistic human resource management interventions are recommended, with priority given to enhancing motivation, maintaining work engagement, and implementing comprehensive stress management programs.
Co-Authors Ahmad Soleh Karona Cahya Susena Muhammad Rahman Febliansa