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IMPLEMENTATION OF A THEMATIC COMMUNITY SERVICE PROGRAM (KULIAH KERJA NYATA) IN SETIANEGARA VILLAGE, KUNINGAN REGENCY Hasan Nur Faqih; Widya Farama Pantika; Dadan Taufik Fathurohman; Ary Kareliana; Cerina Salsabila; Adrian Fahrio; Reza Putra Jaya; Fa’iz Wijdan Awafa; Muhammad Luthfi Haidar Noor; Wahyu Hidayat; Rofiq Nurudin; Galang Rasyiq Suyudi; Putri Sindi Rinata; Zahra Aolia; Muhammad Fahmi Muzaki; Arif Putra Sundawa; Puza Zahratun Nisa; Nenik Triana; Ajeng Nanda Pitriani
Jurnal Abdisci Vol 3 No 5 (2026): Vol 3 No 5 Tahun 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v3i5.1127

Abstract

Background: The Community Service Program (Kuliah Kerja Nyata/KKN) is an integral component of the Tri Dharma of Higher Education that encourages university students to actively engage in community empowerment through education, research, and public service. Aim: This article aims to describe the implementation of the Thematic KKN Program conducted by Group 17 of Universitas Swadaya Gunung Jati Cirebon in Setianegara Village, focusing on environmental, health, educational, legal, and information technology sectors. Methods: The program was implemented using educational, participatory, and collaborative approaches involving the village government, health workers, educational institutions, and the local community through main and supporting programs based on community needs. Results: The primary program, reforestation in the foothills of Mount Ciremai through tree-planting activities in strategic village areas, successfully increased public awareness of environmental conservation. Supporting programs such as school literacy movements, green school initiatives, integrated health service posts for toddlers, non-communicable disease monitoring, youth health services, home visits for disease screening, digital literacy education, blood type screening and donation activities, and the development of a village geographic information system enhanced community participation in health services, education, and technology utilization while providing more structured spatial village data. Conclusions: The implementation of the Thematic KKN Program made a significant contribution to improving community awareness and engagement in environment-based, health-oriented, and education-driven development. Implications: This program is expected to generate sustainable impacts on the community and serve as a multidisciplinary collaborative community service model for future KKN implementations.
The Impact of Digital Technology Adoption on the Competitive Advantage of Traditional Market Clothing Retailers in the E-Commerce Era Muhammad Fahmi Muzaki; Enceng Yana; Dian Permana Putri
Indonesian Journal of Business Analytics Vol. 6 No. 4 (2026): August 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i4.16732

Abstract

This study aims to analyze the effect of digital technology adoption on the competitiveness of clothing traders in traditional markets in East Cirebon during the e-commerce era. The research employed a quantitative approach using a survey method by distributing questionnaires to 102 clothing traders between January and June 2026. The collected data were analyzed using simple linear regression analysis. The results indicate that both the level of digital technology adoption and the competitiveness of traders are in the moderate category. Furthermore, digital technology adoption has a positive and significant effect on traders' competitiveness. These findings suggest that the utilization of social media, online marketplaces, and digital payment systems plays an important role in enhancing traders' ability to compete amid the rapid growth of digital commerce.