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All Journal Journal of Management and Digital Business
Hengky Pramusinto
Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Determinan loyalitas karyawan generasi Z: Work-life balance, pengembangan karir, dan lingkungan kerja di Kabupaten Semarang Aulia Putri Ferdianna; Hengky Pramusinto
Journal of Management and Digital Business Vol. 6 No. 2 (2026): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v6i2.3077

Abstract

This study aims to examine the influence of work-life balance, career development, and the work environment on the loyalty of Generation Z employees in Semarang Regency. The issue addressed is based on the low level of employee loyalty, as reflected in the high tendency of this generation to change jobs. The study employs a quantitative approach using a survey method involving 100 respondents. Data were collected via a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that, when examined individually, work-life balance does not have a significant effect on employee loyalty. Conversely, career development and the work environment were found to have positive and significant effects. Simultaneously, these three independent variables have a significant effect on employee loyalty. These findings indicate that Generation Z employees’ loyalty is influenced more by aspects of the work environment and career development opportunities than by work-life balance.
Co-Authors Aulia Putri Ferdianna