Journal of Management and Digital Business
Vol. 6 No. 2 (2026): Journal of Management and Digital Business

Determinan loyalitas karyawan generasi Z: Work-life balance, pengembangan karir, dan lingkungan kerja di Kabupaten Semarang

Aulia Putri Ferdianna (Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang)
Hengky Pramusinto (Fakultas Ekonomika dan Bisnis, Universitas Negeri Semarang)



Article Info

Publish Date
31 May 2026

Abstract

This study aims to examine the influence of work-life balance, career development, and the work environment on the loyalty of Generation Z employees in Semarang Regency. The issue addressed is based on the low level of employee loyalty, as reflected in the high tendency of this generation to change jobs. The study employs a quantitative approach using a survey method involving 100 respondents. Data were collected via a Likert-scale questionnaire and analyzed using multiple linear regression. The results indicate that, when examined individually, work-life balance does not have a significant effect on employee loyalty. Conversely, career development and the work environment were found to have positive and significant effects. Simultaneously, these three independent variables have a significant effect on employee loyalty. These findings indicate that Generation Z employees’ loyalty is influenced more by aspects of the work environment and career development opportunities than by work-life balance.

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Journal Info

Abbrev

jmdb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management and Digital Business [2797-9555]contains articles based on conceptual studies and research results in the field of management and business, including organizational behavior, leadership, human resources management, innovation, it, operations and supply chain management, ...