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All Journal International Journal of Health, Economics, and Social Sciences (IJHESS)
Yenrizal
Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, UIN Raden Fatah Palembang
Economics, Econometrics & Finance Public Health Social Sciences

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Implementation of Digital Marketing Communication in Increasing Pilgrims' Interest in Zafa Tour Hajj & Umrah Service Bureau R.M. Faiz Alhaqi; Yenrizal; Badarudin Azarkasyi
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 8 No. 3: 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i3.9858

Abstract

This research was conducted to examine in depth the implementation of digital marketing communication carried out by Zafa Tour and analyze various development opportunities in increasing the interest of prospective pilgrims. This research aims to understand how digital marketing communication is applied through the stages of Attention, Interest, Desire, and Action (AIDA) in forming interest to the decision to register prospective pilgrims. This study uses a descriptive qualitative method with data collection techniques through in-depth interviews with marketing leaders and staff. The results of the research on the implementation of digital marketing communication in increasing the interest of prospective pilgrims in the Zafa Tour Hajj and Umrah service bureau, it can be concluded that the digital marketing communication strategy implemented has been effective and in accordance with the stages of AIDA theory.
Public Relations Communication Management of Pt. PLN (Persero) UID S2jb in the CSR Program "Light Up The Dream" as an Effort to Brand the Company Aisyahtun Khairiah Sanida; Yenrizal; Putri Citra Hati
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 8 No. 3: 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i3.9895

Abstract

This study discusses the communication management of Public Relations of PT PLN (Persero) UID S2JB in the Corporate Social Responsibility (CSR) Light Up The Dream program as a corporate branding effort . This program is present as a form of PLN's social concern for underprivileged people who do not have independent access to electricity. This research is motivated by the importance of effective communication management in the implementation of CSR programs in order to be able to build public understanding, minimize social misunderstandings, and strengthen the company's image in the eyes of the public. This research uses Communication Management Theory which emphasizes the process of planning, organizing, implementing, and controlling communication in achieving organizational goals. This study uses a qualitative descriptive method with a communication management approach. Data were obtained through observation, semi-structured interviews, and documentation. The research informants consisted of the Public Relations of PT PLN (Persero) UID S2JB and the community receiving assistance from the Light Up The Dream program. The data analysis technique uses thematic analysis through the process of grouping themes, interpreting data, and drawing conclusions. The results of the study show that Public Relations communication management is carried out through the stages of planning and implementing communication in a structured manner. Public Relations conducts internal coordination, preparation of communication messages, the use of digital media, mass media publications, and direct communication with the public and stakeholders. This program also implements two-way communication through interaction and response of the beneficiary community. In addition, there are several obstacles such as a lack of public understanding of the assistance mechanism and the potential for social jealousy. However, these obstacles are overcome through coordination with village officials, persuasive approaches, and more open publications. The Light Up The Dream program is considered to be able to strengthen the company's branding by forming a positive image of PLN as a company that cares about the underprivileged.
Communication in Passing On The Tradition Of Dressing In Almunawar Arab Village Aulia Nazila; Yenrizal; Gita Astrid
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 8 No. 3: 2026
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v8i3.11149

Abstract

This study aims to find out the forms of communication and analyze the values of local wisdom contained in the tradition of dressing in Almunawar Arab Village. The type of research used is field research with a qualitative approach that is descriptive. The data collection methodology used in this study is observation, documentation and interviews. The primary data sources in this study are community leaders or village elders and religious leaders who play a role in the preservation of Islamic values in Arab villages, while secondary data sources are obtained from documentation obtained from the results of the research. The technique for analyzing data is through three stages, 1) data reduction, 2) data presentation and 3) drawing conclusions or verification. Based on the results of research on Communication in Inheriting the tradition of dressing in Almunawar Arab Village, it can be concluded that cultural communication has a very important role as the main medium in transmitting and maintaining the values of local wisdom. The process of inheriting the tradition of dressing does not occur instantly, but through continuous social interaction in people's daily lives, both in the family and community environments. Cultural communication that takes place in Almunawar Arab Village is carried out through various forms, such as advice, example, habituation, and participation in social and religious activities. Parents and community leaders act as cultural mediators who not only convey dress codes, but also explain the meanings contained in them, such as the value of politeness, cultural identity, and religiosity. Through this process, the young generation not only knows, but also understands and internalizes these values as part of their identity.
Co-Authors Aisyahtun Khairiah Sanida Aulia Nazila Badarudin Azarkasyi Gita Astrid Putri Citra Hati R.M. Faiz Alhaqi