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Taufik Raharjo
Polytechnic of State Finance STAN, Jl. Bintaro Utama 3A Sektor V, Jurang Manggu Tim., Kec. Pd. Aren, Kota Tangerang Selatan, Banten 15222
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Setting Strategic Priorities for Ethnic Community-Based Tourism Using Integrated Rural Accessibility Planning Taufik Raharjo; Roby Syaiful Ubed; Mulyadi Mulyadi; Hakim Arif Rahman; Kusmulyono Muhammad Setiawan
International Research Journal of Business Studies Vol. 19 No. 1 (2026): April - July (Issue in Progress)
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/

Abstract

This study identifies the development priorities of Kepuhsari, an ethnic community-based tourism (ECBT) village in Indonesia, by assessing infrastructure accessibility and examining the role of Village-Owned Enterprises (BUMDesa). This study uses a quantitative descriptive approach based on the Integrated Rural Accessibility Planning (IRAP) method, complemented by qualitative methods, including FGDs, interviews, observation, and secondary data, to generate weighted accessibility indicators. The findings indicate that transportation infrastructure and public information media are the most critical priorities in both upper and lower village regions. However, BUMDesa Sido Mukti remains inactive in tourism development due to managerial constraints and misalignment with ECBT objectives. This study uniquely applies IRAP, traditionally used for rural infrastructure, to ethnic tourism development. Practically, this study recommends enhancing transportation and information infrastructure, alongside restructuring the strategic direction of BUMDesa. Methodological limitations include context-specific findings that cannot be statistically generalized without reapplying the full IRAP process in other settings.
Co-Authors Hakim Arif Rahman Kusmulyono Muhammad Setiawan Mulyadi Mulyadi Roby Syaiful Ubed