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All Journal JURNAL EKONOMI BISNIS DAN MANAJEMEN Jurnal Ilmu Sosial dan Ilmu Politik Jurnal Ekonomi Bisnis dan Manajemen
Feliks Arfid Guampe
Universitas Tadulako
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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DETERMINAN YANG MEMENGARUHI KEMISKINAN DI INDONESIA Melki Eddy Rantung; Feliks Arfid Guampe; Olvit Olniwati Kayupa; Yulian Rinawaty Taaha
JURNAL ILMU SOSIAL DAN ILMU POLITIK Vol. 6 No. 1 (2026): Jurnal Ilmu Sosial dan Ilmu Politik
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/juispol.v6i1.5280

Abstract

This study aims to examine the influence of life expectancy, literacy rate, and per capita expenditure on poverty levels in Indonesia. The research applies a quantitative approach using multiple linear regression to analyze the relationships among variables. The study utilizes secondary time-series data covering the period from 2005 to 2022, consisting of 18 annual observations obtained from official publications of Statistics Indonesia (BPS). Prior to regression analysis, classical assumption testing was conducted, particularly the normality test. Hypothesis testing was carried out using the t-test to assess partial effects, the F-test to examine simultaneous effects, and the coefficient of determination (R²) to measure the explanatory power of the model. The findings reveal that life expectancy, literacy rate, and per capita expenditure jointly have a significant effect on poverty levels in Indonesia. Partially, per capita expenditure significantly contributes to reducing poverty, while life expectancy and literacy rate do not exhibit statistically significant effects during the observation period. The coefficient of determination indicates that a substantial proportion of the variation in poverty levels can be explained by the three independent variables included in the model. These results highlight the importance of improving economic welfare as a key element in poverty reduction efforts.
Digital Marketing Strategies for Agricultural Products in Enhancing Farmer Competitiveness: A Literature Review Mikhael Jibrael Balo; Sanny Feria Juliana; Feliks Arfid Guampe
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.2230

Abstract

Digital marketing has become a strategic instrument for strengthening the competitiveness of farmers, yet empirical evidence remains fragmented across contexts, commodities, and methods. This study aims to synthesize the literature on digital marketing strategies for agricultural products and their contribution to farmers’ competitiveness. A systematic literature review was conducted following the PRISMA 2020 protocol. Searches in Google Scholar, GARUDA/SINTA, Scopus, and DOAJ identified 749 records published in 2017–2025; after duplicate removal, screening, and full-text eligibility assessment, 25 articles were included. Thematic analysis produced five themes: (1) digital marketing strategies and the competitiveness of agricultural products; (2) e-commerce and agricultural marketplaces; (3) social media as a marketing channel; (4) digital literacy and farmer capability; and (5) the impact of digitalization on market access, income, and value chains. The review shows that digital marketing enhances competitiveness through four mechanisms: transaction-cost efficiency, market expansion, product value-added and branding, and improved bargaining position through price information. However, these benefits are conditional on digital literacy, infrastructure, and institutional support. The findings imply that interventions should integrate capacity-building, mentoring, and enabling policies rather than focusing solely on technology adoption.  
Digital Marketing Strategies for Agricultural Products in Enhancing Farmer Competitiveness: A Literature Review Mikhael Jibrael Balo; Sanny Feria Juliana; Feliks Arfid Guampe
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.2230

Abstract

Digital marketing has become a strategic instrument for strengthening the competitiveness of farmers, yet empirical evidence remains fragmented across contexts, commodities, and methods. This study aims to synthesize the literature on digital marketing strategies for agricultural products and their contribution to farmers’ competitiveness. A systematic literature review was conducted following the PRISMA 2020 protocol. Searches in Google Scholar, GARUDA/SINTA, Scopus, and DOAJ identified 749 records published in 2017–2025; after duplicate removal, screening, and full-text eligibility assessment, 25 articles were included. Thematic analysis produced five themes: (1) digital marketing strategies and the competitiveness of agricultural products; (2) e-commerce and agricultural marketplaces; (3) social media as a marketing channel; (4) digital literacy and farmer capability; and (5) the impact of digitalization on market access, income, and value chains. The review shows that digital marketing enhances competitiveness through four mechanisms: transaction-cost efficiency, market expansion, product value-added and branding, and improved bargaining position through price information. However, these benefits are conditional on digital literacy, infrastructure, and institutional support. The findings imply that interventions should integrate capacity-building, mentoring, and enabling policies rather than focusing solely on technology adoption.  
Co-Authors Melki Eddy Rantung Mikhael Jibrael Balo Olvit Olniwati Kayupa Sanny Feria Juliana Taaha, Yulian Rinawaty