Sekar Apriliza
IAIN Pontianak, Indonesia

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IMPLEMENTASI SISTEM INFORMASI DI PONDOK PESANTREN DARUL KHAIRAT SUNGAI JAWI PONTIANAK Nazilah Nazilah; Sekar Apriliza; Dita Nurfadhilah; Putri Putri; Azzara Azzara
J-MD Jurnal Manajemen Dakwah Vol. 6 No. 2 (2025): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/h3femf21

Abstract

Information system implementation has become an essential component of digital transformation in Islamic boarding school education, particularly in strengthening institutional governance and communication. This study aims to analyze how information systems and digital media management contribute to governance practices within an Islamic boarding school environment. Employing a qualitative descriptive approach, the research gathers data through direct observation, semi-structured interviews with administrators and media teams, and analysis of institutional documents and digital platforms. The findings indicate that the media division plays a strategic role in managing institutional communication, disseminating information, and documenting activities through platforms such as Instagram, Facebook, YouTube, and WhatsApp Groups, supported by the use of EMIS for educational administration. Nevertheless, implementation is constrained by unstable internet connectivity, electricity interruptions, and limited human resources in content production, including graphic design and video editing.To address these issues, the institution conducts quarterly evaluations, applies structured verification procedures for information dissemination, and develops long-term strategies such as establishing media training classes and designing integrated systems for attendance, payment, and permission processes. The implications of this study highlight the need for capacity-building in digital literacy, technological infrastructure improvement, and the formulation of standardized information governance policies to enhance institutional effectiveness. The novelty of this research lies in its comprehensive, process-oriented model that integrates administrative systems, digital media workflows, and verification-based governancean approach that fills a gap in previous studies that focused only on system development or communication outcomes. This study concludes that well-managed information systems significantly improve transparency, accountability, and institutional governance, thereby supporting the sustainable digital transformation of Islamic boarding schools. Keywords: Information Systems, Digital Transformation, Islamic Boarding School, Digital Media  
Applying The AIDA Framework to Website-Based Digital Communication: Public Engagement in Islamic Philanthropy Sekar Apriliza; Nadahaniah Nadahaniah; Hazitun Nisa; Alfa Laila; ALI MUJASIR
Islam and Social Sciences Review Vol. 1 No. 2 (2025): Faith, Science, Civilization
Publisher : Institut Agama Islam Negeri Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/5r9syw55

Abstract

Digital transformation has fundamentally reshaped communication practices in nonprofit organizations, requiring Islamic philanthropic institutions to adopt effective digital communication strategies to strengthen public engagement and sustain donor participation. Although previous studies have extensively examined digital fundraising and social media communication, limited attention has been given to the strategic role of organizational websites as integrated communication and engagement platforms. Addressing this gap, this study investigates how Dompet Dhuafa’s official website facilitates public engagement through digital communication strategies. A qualitative case study approach was employed using secondary data collected from academic literature, institutional reports, and systematic digital observation of the website. Data were analyzed through thematic analysis guided by the Attention–Interest–Desire–Action (AIDA) framework and the concept of public engagement. The findings reveal that the website functions not only as an information repository but also as an integrated engagement ecosystem that combines persuasive communication, transparent program reporting, interactive features, and seamless digital donation services. The implementation of AIDA is reflected in compelling visual content, well-structured program information, emotionally engaging narratives, and accessible call-to-action mechanisms that encourage user participation. Furthermore, financial transparency, impact reporting, and interactive communication channels including FAQs, contact forms, WhatsApp services, and social media integration enhance organizational credibility and foster public trust. The study contributes to the literature by extending the application of digital communication theory to website-based engagement within the context of Islamic philanthropy, an area that remains underexplored. Practically, the findings provide strategic insights for nonprofit organizations seeking to optimize websites as digital communication infrastructures that promote sustainable public engagement and strengthen long-term donor relationships.