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All Journal Journal of Economics and Tourism
Moh. Mukhsin
Universitas Sultan Ageng Tirtayasa, Banten, Indonesia
Economics, Econometrics & Finance Social Sciences

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Kajian Literatur Religiusitas dan Influencer Marketing terhadap Keputusan Pembelian Skincare Halal Somethinc pada Konsumen Muslim Mutiara Salsabila; Moh. Mukhsin
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 3 No 2 (2026): Contemporary Perspectives on Digital Transformation, Halal Economy, and Sustainab
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v3i2.803

Abstract

The skincare industry in Indonesia is experiencing rapid growth as public awareness of the importance of skincare increases and the use of social media as a source of product information becomes more widespread. In the Muslim consumer segment, religiosity and influencer marketing are factors that are widely studied because they have the potential to influence the purchase decisions of halal products. This study aims to analyze the role of religiosity and influencer marketing on the purchasing decisions of Somethinc halal skincare among Muslim consumers thru a literature review approach. The method used is a literature review by examining various national and international scientific publications obtained from Google Scholar, ScienceDirect, Emerald Insight, as well as Sinta and Scopus indexed journals for the period 2021–2026. The selected articles are relevant to the themes of religiosity, influencer marketing, Muslim consumer behavior, and purchasing decisions for halal skincare products. Data analysis was conducted using content analysis and comparative analysis to identify patterns in findings across studies. The study results show that religiosity contributes to shaping the values, attitudes, and considerations of Muslim consumers in choosing halal skincare products. In addition, influencer marketing thru aspects of credibility, attractiveness, and communication skills of the influencer also influences consumer perception and trust toward the product. These findings affirm the interaction of internal and external factors in the formation of halal skincare purchase decisions and enrich the study of Muslim consumer behavior and digital marketing.
Literasi Industri Halal dan Intensi Berkarier Mahasiswa Muslim Generasi Z di Sektor Halal Kota Serang Luthfi Ardhiona; Moh. Mukhsin
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 3 No 2 (2026): Contemporary Perspectives on Digital Transformation, Halal Economy, and Sustainab
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v3i2.831

Abstract

The rapid growth of the halal industry in Indonesia has created broader career opportunities for young Muslims. However, studies examining the relationship between halal industry literacy and career intention in the halal sector remain limited. This study aims to explore halal industry literacy and career intentions among Muslim Generation Z students toward the halal sector. A descriptive qualitative approach was employed using purposive sampling. The participants consisted of 14 Muslim Generation Z students in Serang City from various academic disciplines. Data were collected through in-depth interviews and analyzed using descriptive qualitative techniques. The findings indicate that students’ halal industry literacy remains at a basic level, focusing primarily on halal products rather than understanding the halal industry as an integrated economic ecosystem. Meanwhile, career intention in the halal sector is categorized as potential, as students generally express interest in the sector but lack clear career planning. The study further suggests that a better understanding of the halal industry tends to be associated with stronger interest in pursuing careers within the halal sector. In addition, career information, motivation, and social environment were found to contribute to students’ career intentions.
Peran Halal Lifestyle, Digital Experience, dan Store Atmosphere terhadap Loyalitas Konsumen: Kajian Literatur dalam Perspektif Ekonomi Syariah Laura Aurellia Fayza Kusumaputri; Moh. Mukhsin
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 3 No 2 (2026): Contemporary Perspectives on Digital Transformation, Halal Economy, and Sustainab
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v3i2.835

Abstract

This study aims to analyze the significance of the halal lifestyle, digital experience, and store atmosphere in fostering consumer loyalty, utilizing a literature review method. A qualitative approach was adopted, drawing upon scholarly journals, academic books, and prior research relevant to the topic. Data collection was conducted through documentation and a systematic literature search. Content analysis was employed to identify themes, patterns, and relationships among concepts related to consumer loyalty within the framework of the Islamic economy. The findings indicate that the halal lifestyle serves as a core value that instills trust and a sense of comfort in consumers. Digital experiences facilitate access to information, interaction, and services, thereby enhancing consumer engagement with the brand. Meanwhile, the store atmosphere generates an emotional experience that supports satisfaction and encourages repeat visits. These three elements are interconnected in creating a meaningful consumption experience and play a pivotal role in boosting consumer loyalty. This study offers a conceptual understanding of how the integration of halal values, digital experiences, and the physical environment shapes consumer loyalty from the perspective of the Islamic economy.
Pengaruh Sertifikasi Halal, Inovasi Ramah Lingkungan, dan Peer Influence terhadap Keputusan Pembelian Kosmetik Muslim Serang Muhammad Rafi Putra Erdani; Moh. Mukhsin
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 3 No 2 (2026): Contemporary Perspectives on Digital Transformation, Halal Economy, and Sustainab
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v3i2.843

Abstract

Among Muslim consumers in Serang, the decision to purchase halal cosmetics is influenced by a combination of religious considerations, environmental awareness, and social surroundings rather than solely by personal beauty needs. This research investigates how mandatory halal certification, environmentally friendly product innovation, and peer influence contribute to consumer purchasing decisions. The study employed a quantitative approach using questionnaires distributed to 293 respondents chosen through purposive sampling techniques. Data analysis was conducted with IBM SPSS Statistics through multiple linear regression methods. The results reveal that all three independent variables significantly affect purchasing decisions for halal cosmetics. Among them, eco-friendly product innovation provides the greatest influence on consumer preferences, followed by peer influence and mandatory halal certification. In addition, the simultaneous testing demonstrates that the variables collectively have a meaningful impact on purchasing decisions. The coefficient of determination (R²) further indicates that the model possesses substantial explanatory capability in predicting variations in consumer behavior. Overall, the findings reflect that Muslim consumers in Serang tend to consider not only halal assurance in accordance with sharia principles, but also environmental responsibility and social acceptance when selecting cosmetic products.
Co-Authors Laura Aurellia Fayza Kusumaputri Luthfi Ardhiona Muhammad Rafi Putra Erdani Mutiara Salsabila