Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics and Tourism
Muhammad Rafi Putra Erdani
Universitas Sultan Ageng Tirtayasa, Banten, Indonesia
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Sertifikasi Halal, Inovasi Ramah Lingkungan, dan Peer Influence terhadap Keputusan Pembelian Kosmetik Muslim Serang Muhammad Rafi Putra Erdani; Moh. Mukhsin
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 3 No 2 (2026): Contemporary Perspectives on Digital Transformation, Halal Economy, and Sustainab
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v3i2.843

Abstract

Among Muslim consumers in Serang, the decision to purchase halal cosmetics is influenced by a combination of religious considerations, environmental awareness, and social surroundings rather than solely by personal beauty needs. This research investigates how mandatory halal certification, environmentally friendly product innovation, and peer influence contribute to consumer purchasing decisions. The study employed a quantitative approach using questionnaires distributed to 293 respondents chosen through purposive sampling techniques. Data analysis was conducted with IBM SPSS Statistics through multiple linear regression methods. The results reveal that all three independent variables significantly affect purchasing decisions for halal cosmetics. Among them, eco-friendly product innovation provides the greatest influence on consumer preferences, followed by peer influence and mandatory halal certification. In addition, the simultaneous testing demonstrates that the variables collectively have a meaningful impact on purchasing decisions. The coefficient of determination (R²) further indicates that the model possesses substantial explanatory capability in predicting variations in consumer behavior. Overall, the findings reflect that Muslim consumers in Serang tend to consider not only halal assurance in accordance with sharia principles, but also environmental responsibility and social acceptance when selecting cosmetic products.
Co-Authors Moh. Mukhsin