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Rita Selvina Simatupang
Universitas Maritim Raja Ali Haji
Education Languange, Linguistic, Communication & Media Mathematics Other

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Analisis Manfaat Komik Pendidikan Legenda Pulau Penyengat Sebagai Media Pembelajaran Iklan di Kelas VIII SMPN 5 Tanjungpinang Anggi Novita Manalu; Elsita Putri Yani; Fia Nur Amanah; Mila Permata Sari; Maulida Mustado; Rita Selvina Simatupang
Journal of Practice Learning and Educational Development Vol. 6 No. 2 (2026): Journal of Practice Learning and Educational Development (JPLED) in Press
Publisher : Global Action and Education for Society

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58737/jpled.v6i2.1077

Abstract

This study aims to analyze the benefits of using the educational comic Legenda Pulau Penyengat as a learning medium for advertisement materials in eighth-grade students of SMP Negeri 5 Tanjungpinang. The background of this research is based on the low level of students’ interest and understanding of advertisement materials when taught using conventional teaching methods. Therefore, innovative, interesting, and contextual learning media are needed to improve the effectiveness of the learning process. Educational comics are chosen because they present learning materials in visual and narrative forms that are easier for students to understand. This study employed a qualitative descriptive method, with data collected through observation, interviews, and documentation during the learning process. The results indicate that the use of the educational comic Legenda Pulau Penyengat increases students’ learning interest, understanding of advertisement concepts, and ability to identify the elements and language of advertisements. In addition, this comic helps students connect learning materials with local cultural values. Thus, the educational comic Legenda Pulau Penyengat can be considered an effective alternative learning medium for teaching advertisements in junior high school.
Co-Authors Anggi Novita Manalu Elsita Putri Yani Fia Nur Amanah Maulida Mustado Mila Permata Sari