Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Paramacitra : Jurnal Pengabdian Masyarakat Indonesia Economic Journal
Shafa Niswa Az-zahra
Universitas Mulawarman
Humanities Economics, Econometrics & Finance Education Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pendampingan Adopsi Aplikasi Digital Majoo pada UMKM Kuliner Kedai Huo Samarinda Rohana Nur Aini; Arini Hudaya; Naila Farras Safa Aisyah; Qanita Khairunnisa Darwis; Shafa Niswa Az-zahra
Paramacitra Jurnal Pengabdian Masyarakat Vol. 3 No. 02 (2026): Volume 03 Nomor 02 (Mei 2026)
Publisher : PT Ininnawa Paramacitra Edu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62330/pjpm.v3i02.626

Abstract

The digitalization of Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector is essential for improving operational efficiency in the digital economy era. This community service activity aimed to assist Kedai Huo, a culinary MSME in Samarinda, in adopting and optimizing the Majoo digital cashier application. The approach included field visits, participatory observation, and focused discussions with employees and managers. The results showed that the Majoo application significantly assisted in financial management, digital menu management, real-time transaction recording, and PIN-based employee attendance. However, challenges were identified, including internet connectivity dependency, limited employee access for order cancellations, and the absence of promotional features. This mentoring activity contributed positively to enhancing human resource capacity in operating digital technology and supporting gradual digital transformation within culinary MSMEs.
Peran Kebutuhan Akan Keunikan dan Pengaruh Teman Sebaya dalam Membentuk Sikap Konsumen Generasi Z terhadap Produk Bermerek di Samarinda Arini Hudaya; Shafa Niswa Az-Zahra; Qanita Khairunnisa Darwis; Rania Fitra Bansir; Chandika Mahendra Widaryo; Lusiana Desy Ariswati
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/0kwjhj61

Abstract

This study aims to analyze the influence of need for uniqueness and peer influence on the attitudes of Generation Z consumers towards branded products in Samarinda. A quantitative approach with a survey method was employed, involving 100 respondents selected through purposive sampling with criteria: Generation Z (aged 18-27 years), residing in Samarinda, and having purchased or used branded products. Data were collected using a Likert scale questionnaire (1-5) and analyzed using SPSS, including validity test, reliability test, multiple linear regression, t-test, F-test, and coefficient of determination. The results showed that both need for uniqueness and peer influence partially and simultaneously have a positive and significant effect on the attitudes of Generation Z consumers towards branded products in Samarinda. The multiple linear regression equation obtained was ABP = 1.419 + 0.172(NFU) + 0.474(PI). The R Square value of 0.361 indicates that both independent variables are able to explain 36.1% of the variation in the dependent variable. Peer influence has a more dominant effect compared to need for uniqueness, as indicated by the standardized beta coefficient of 0.524. This finding confirms that social environment factors play a more important role than the need to stand out among Generation Z consumers in Samarinda. The results of this study are expected to contribute to the development of consumer behavior theory and become a reference for further research.
Co-Authors Arini Hudaya Chandika Mahendra Widaryo Lusiana Desy Ariswati Naila Farras Safa Aisyah Qanita Khairunnisa Darwis Rania Fitra Bansir Rohana Nur Aini