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Pengaruh Profitabilitas Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Dengan Kebijakan Dividen Sebagai Variabel Moderasi Pada Perusahaan Food And Beverages Yang Terdaftar Di Bursa Efek Indonesia Tahun 2021-2023 Tri Enjelika Thennesius; Lambok D.R. Tampubolon
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3532

Abstract

This research is motivated by the Indofood CBP Sukses Makmur Tbk (ICBP) Company which experienced a significant increase in profitability during the first semester of 2023, where net profit was IDR 5.72 trillion with an increase of 196.6%, net sales were recorded at IDR 34.47 trillion with an increase of 5.28% and gross profit reached IDR 12.53 trillion with an increase of 20.46%, but ICBP's share price remained stagnant. This study aims to find out the effect of Profitability and Company Size on Company Value with Dividend Policy as a moderating variable. This study takes data from financial reports and annual reports of food and beverage sub-sector companies listed on the Indonesia Stock Exchange in 2021-2023. This study uses quantitative methods and data analysis techniques used, namely multiple linear regression . The determination of the sample in this study uses a purposive sampling technique. with a total sample in this study of 75 data from 25 companies. The results of this study are (1) Profitability has a positive and insignificant effect on Company Value, ( 2) Company Size has a positive and significant effect on Company Value, ( 3) Dividend policy cannot strengthen the relationship between profitability and company value, (4) Dividend policy has an effect but weakens the relationship between company size and company value. This study presents information about variables that can influence company value.
Perencanaan Strategis Bisnis Klinik Kecantikan dengan Analisa Porter’s Generic Strategy Brigitta Isabella Bunga S; Eka Desy Purnama; Lambok D.R. Tampubolon
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.6977

Abstract

Background: The beauty industry in Indonesia is growing rapidly, increasing competition among beauty clinics. Laudi Skincare Clinic in Gombong, Kebumen, has been able to survive for 16 years amidst intense competition. Objective: This study aims to identify which of Porter's Generic Strategies is applied, evaluate its effectiveness, and provide recommendations for future business development. Method: The research employed a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews with the clinic owner, beauticians, loyal and new customers, and a supplier. Data analysis was conducted through reduction, presentation, and conclusion drawing. Results: Laudi Skincare Clinic implements the Overall Low-Cost Leadership strategy as its dominant strategy. This strategy has proven effective, as the clinic has survived for 16 years, gained loyal patients, and built a strong brand in the local community by offering affordable prices with optimal results. Supporting factors include competitive pricing, resilience to price competition, and pricing flexibility. Inhibiting factors include lack of differentiation, sensitivity to cost changes, the perception that low price equals low quality, and limitations in business development. Conclusion: The Low-Cost Leadership strategy is suitable for beauty clinics in small towns with limited purchasing power. Recommendations include adding thread lift and filler services, creating a membership program, optimizing digital marketing (Instagram, TikTok), and opening services on Sundays.