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All Journal Ilmiah Manajemen Bisnis MIX : Jurnal Ilmiah Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal of Management and Creative Business Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Mandalika Journal of Business and Management Studies Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Eka Desy Purnama
Universitas Kristen Krida Wacana
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Peningkatan Usaha Quilting di Desa Sindangjaya Kecamatan Ciranjang Kabupaten Cianjur Jawa Barat Leny Apriyanti; Rita Widayanti; Eka Desy Purnama
Ilmiah Manajemen Bisnis Vol. 14 No. 1 Mei 2014
Publisher : Ilmiah Manajemen Bisnis

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Abstract

PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MEMILIH PERGURUAN TINGGI (STUDI PADA MAHASISWA UKRIDA & UNTAR) Daniel Widjaja; Eka Desy Purnama
Ilmiah Manajemen Bisnis VOL. 16 NO. 2 JULI - DESEMBER 2016
Publisher : Ilmiah Manajemen Bisnis

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ABSTRACT  This research is examined the impact of service maketing mix on student’s decision toward university choice. The objectives were: to determine factors of service marketing mix that affect student’s decision making and which factors are significantly affected it. The samples were students of Krida Wacana Christian University and students of Tarumanegara University. The findings shows that there is only two factors from service marketing mix that significantlyimpactstudent’s decision making. Those two factors were price (sig = 0.030) and promotion (sig = 0.039). This study conclude that students were consider lower price and promotion campaign that has been done by the university in order to decide their university selection. Keywords: service marketing, decision making, university choice,marketing mix and buying intention.   ABSTRAK  Penelitian ini membahas mengenai pengaruh bauran pemasaran jasa terhadap keputusan memilih Perguruan Tinggi. Tujuan dari penelitian ini adalah menentukan faktor-faktor apa saja dari bauran pemasaran jasa yang berpengaruh secara signifikan terhadap keputusan pemilihan Perguruan Tinggi. Sampel penelitian diperoleh dari para mahasiswa Universitas Kristen Krida Wacana dan mahasiswa Universitas Tarumanegara dengan jumlah sampel sebanyak 129 orang. Hasil penelitian menunjukkan bahwa hanya ada dua faktor dari bauran pemasaran jasa yang berpengaruh terhadap keputusan pemilihan Perguruan Tinggi. Kedua factor tersebut adalah harga dan promosiPenelitian ini menyimpulkan bahwa faktor harga dan promosi yang dilakukan oleh Perguruan Tinggilebih berdampak secara signifikan terhadap keputusan pemilihan Perguruan Tinggi. Kata kunci:  pemasaran jasa, keputusan pembelian, pemilihan universitas, bauran pemasaran dan niat melakukan pembelian. 
The Effect of Organizational Culture, Sharing Knowledge, and Intention to Share on Competency through Organizational Commitment As a Mediating Variable Eka Desy Purnama; C. Catur Widayati
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.003

Abstract

Objectives: The phenomenon in this study is that the skills possessed by employees are still not optimal, as well as the lack of knowledge of banking products that must be mastered by front liners, especially in the teller department so that the impact on not achieving predetermined business targets. The existence of complaints recorded through the call center or submitted directly to the branch office indicates that the level of customer satisfaction has not been optimally achieved. The purpose of this research is to find out the significance of the influence of organizational culture, sharing knowledge, as well as the intention to share competencies through organizational commitment as an intervening variable at PT BCA South Tangerang Region.Methodology: In this study, the population of this study is permanent employees and the number of samples used is 99 respondents. Data collection techniques used interviews and questionnaires. The method of data analysis is using the PLS program.Finding: In this study, it is found that to increase organizational competence as a whole, intention to share, knowledge sharing, and organizational culture are needed. To increase customer satisfaction with bank service, it is also necessary to have a good commitment from employees to the organization. Conclusion: For further research, it is suggested to examine other private banks that face the same problem which may produce different findings; conduct research on relatively similar objects, such as leasing which also faces the same problem, and add the concept of organizational citizenship behavior (OCB), motivation, engagement, work stress, and others for further research.
Pengaruh Kompetensi dan Kualiatas Pelayanan Terhadap Loyalitas Pasien dengan Kepuasan Pasien sebagai Variabel Moderasi di UGD RS Bhayangkara Pontianak Kintan Utami; Wani Devita Gunardi; Eka Desy Purnama
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 2: Februari 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i2.6971

Abstract

This study aims to analyze the influence of medical staff competence and service quality on patient loyalty, with patient satisfaction as a moderating variable. The results indicate that the competence of medical staff, which includes skills, knowledge, technical abilities, communication, and empathy, plays a crucial role in enhancing patient satisfaction and loyalty. Similarly, service quality, encompassing friendliness, timeliness, attention to patient needs, and interaction comfort, significantly influences patient loyalty. The study also reveals that patient satisfaction serves as a key strengthening factor. The influence of medical staff competence and service quality on patient loyalty becomes more effective when patients feel satisfied with the services provided. Conversely, good competence and service quality alone are not sufficient to build loyalty if patient satisfaction is not achieved. Therefore, the combination of medical staff competence, optimal service quality, and patient satisfaction creates a deep and positive experience, which ultimately fosters long-term patient loyalty toward healthcare facilities and providers.
Pengaruh Komisi Marketing Agent dan Tenaga Penjual Terhadap Target Penjualan yang Dimediasi oleh Citra Perusahaan: Studi pada WOM Finance Cabang Serang Yolanda Ryda Megawati Br Sitorus Sitorus; Budi Haryono; Eka Desy Purnama
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 5: Juli 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i5.4301

Abstract

This research aims to analyze the influence of marketing agent commissions and sales personnel on sales targets, mediated by the company's image at WOM Finance Branch Serang. The objects of this study include sales targets of marketing agents, company image, marketing agent commissions, and sales personnel at PT WOM Finance Branch Serang. The subjects of the research are the company and the marketing agents of PT WOM Finance. The population data is derived from the number of marketing agents who contributed to sales from January to December 2023. Using the sampling method according to Hair et al. (1998), a sample of 100 respondents was obtained. The research results indicate that Marketing agent commissions have a significant positive impact on sales targets. Sales personnel also have a significant positive impact on sales targets. Marketing agent commissions significantly positively affect the company's image. Sales personnel significantly positively affect the company's image. The company's image significantly positively impacts sales targets. The company's image significantly mediates the relationship between marketing agent commissions and sales targets. The company's image also significantly mediates the relationship between sales personnel and sales targets. This study emphasizes the importance of the company's image as a mediating factor in the relationship between marketing agent commissions and sales personnel on achieving sales targets at PT WOM Finance Branch Serang.
THE EFFECT OF SERVICE QUALITY AND DOCTOR COMPETENCE ON PATIENT SATISFACTION MEDIATED BY THE IMAGE OF ROSELA HOSPITAL Ester Rita; Hery Winoto Tj; Eka Desy Purnama
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.3380

Abstract

Background: Digital transformation in the health sector requires hospitals to carry out continuous innovation to improve service standards. Rosela Hospital faces the challenge of patient satisfaction levels that have not reached the minimum standard of the Ministry of Health of 95%. Objective: To analyze the effect of service quality and doctor competence on patient satisfaction with hospital image as a mediating variable. Method: Associative quantitative research using the SEM-PLS approach with a sample of 150 outpatient, emergency room, and inpatient respondents. The research instrument used a structured questionnaire with a five-point Likert scale. Results: All hypotheses were accepted with a significance of p <0.05. Service quality has a positive effect on hospital image (β = 0.426; t = 5.493) and patient satisfaction (β = 0.172; t = 2.213). Doctor competence has a positive effect on hospital image (β = 0.535; t = 7.318) and patient satisfaction (β = 0.225; t = 3.067). Hospital image has a positive effect on patient satisfaction (β=0.538; t=5.323) and acts as a partial mediator with a coefficient of 0.229 for the service quality pathway and 0.288 for the doctor's competence pathway. Conclusion: The structural model shows an explanatory power of 77.2% for patient satisfaction, indicating the importance of simultaneous optimization of service quality and doctor's competence through strengthening institutional image.
Citra Merek Sebagai Mediator Persepsi Harga dan Kualitas Layanan Terhadap Minat Beli Mobil Jaecoo Anwar Soesatyo Tisna; PM. Budi Haryono; Eka Desy Purnama
Mandalika Journal of Business and Management Studies Vol 4 No 2 (2026): Mandalika Journal of Business and Management Studies (In Progress)
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v4i2.529

Abstract

This study examines the mediating role of brand image in the effects of price perception and service quality on purchase intention toward Jaecoo vehicles in Jakarta. The study is motivated by the growing competition in the electric-vehicle market and the stronger presence of Chinese automotive brands in Indonesia, which combine digital technology, features, and competitive prices while still facing challenges related to brand reputation and consumer confidence in long-term service. An explanatory quantitative design was employed. Data were collected using a five-point Likert questionnaire from 100 purposively selected respondents aged at least 17 years, residing in Jakarta, and having purchased, searched for information about, compared, tried, or considered purchasing a Jaecoo vehicle. SEM-PLS was used for data analysis. The measurement model met validity and reliability requirements, with outer loadings ranging from 0.841 to 0.984, AVE from 0.814 to 0.933, Cronbach’s alpha from 0.942 to 0.982, and composite reliability from 0.956 to 0.986. The structural model showed strong explanatory power, with R² values of 0.846 for brand image and 0.843 for purchase intention. Price perception positively affected brand image (β=0.652; p<0.001) and purchase intention (β=0.393; p<0.001). Service quality positively affected brand image (β=0.317; p<0.001) but had no significant direct effect on purchase intention (β=-0.029; p=0.701). Brand image positively affected purchase intention (β=0.572; p<0.001). Brand image partially mediated the effect of price perception on purchase intention (β=0.373; p<0.001) and showed an indirect-only mediation pattern in the relationship between service quality and purchase intention (β=0.181; p<0.001). The findings indicate that for a relatively new automotive brand, service quality mainly contributes to purchase intention by strengthening brand image, whereas price perception operates through both direct and indirect mechanisms.
Perencanaan Keuangan Personal sebagai Mekanisme Transformasi Keuangan dalam Mewujudkan Kecukupan Dana Pensiun Pegawai Negeri Sipil di Kementerian Pekerjaan Umum Carlos Tua March Siburian; Eka Desy Purnama
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 4 No. 6 (2026): November: Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v4i6.2810

Abstract

Indonesia is currently facing demographic and economic challenges related to the increasing number of civil servants approaching retirement age. Although the civil servant pension system is designed to provide income security during retirement, previous studies indicate that formal pension benefits remain insufficient to maintain the standard of living enjoyed during active employment. This phenomenon suggests that retirement fund adequacy is determined not only by pension benefits provided by the government but also by individuals' financial preparedness developed throughout their productive years. This study aims to examine the role of Personal Financial Planning as a financial transformation mechanism linking financial knowledge and economic resources to retirement fund adequacy among Indonesian civil servants, employed a quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4 involving 144 civil servants from the Ministry of Public Works of the Republic of Indonesia. The variables examined include Financial Literacy, Length of Service, Income, Personal Financial Planning, and Retirement Fund Adequacy. The findings reveal that Personal Financial Planning has a positive and significant effect on Retirement Fund Adequacy and serves as a mediating variable between Financial Literacy, Income, and Retirement Fund Adequacy. In contrast, Length of Service does not significantly influence Retirement Fund Adequacy either directly or indirectly.
Perencanaan Strategis Bisnis Klinik Kecantikan dengan Analisa Porter’s Generic Strategy Brigitta Isabella Bunga S; Eka Desy Purnama; Lambok D.R. Tampubolon
Journal of Management and Creative Business Vol. 4 No. 2 (2026): : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v4i2.6977

Abstract

Background: The beauty industry in Indonesia is growing rapidly, increasing competition among beauty clinics. Laudi Skincare Clinic in Gombong, Kebumen, has been able to survive for 16 years amidst intense competition. Objective: This study aims to identify which of Porter's Generic Strategies is applied, evaluate its effectiveness, and provide recommendations for future business development. Method: The research employed a descriptive qualitative approach with a case study design. Data were collected through in-depth interviews with the clinic owner, beauticians, loyal and new customers, and a supplier. Data analysis was conducted through reduction, presentation, and conclusion drawing. Results: Laudi Skincare Clinic implements the Overall Low-Cost Leadership strategy as its dominant strategy. This strategy has proven effective, as the clinic has survived for 16 years, gained loyal patients, and built a strong brand in the local community by offering affordable prices with optimal results. Supporting factors include competitive pricing, resilience to price competition, and pricing flexibility. Inhibiting factors include lack of differentiation, sensitivity to cost changes, the perception that low price equals low quality, and limitations in business development. Conclusion: The Low-Cost Leadership strategy is suitable for beauty clinics in small towns with limited purchasing power. Recommendations include adding thread lift and filler services, creating a membership program, optimizing digital marketing (Instagram, TikTok), and opening services on Sundays.  
Co-Authors Anwar Soesatyo Tisna Brigitta Isabella Bunga S Budi Haryono Carlos Tua March Siburian Christina Catur Widayati Daniel Widjaja Ester Rita Hery Winoto TJ Kintan Utami Lambok D.R. Tampubolon Leny Apriyanti PM. Budi Haryono Rita Widayanti Wani Devita Gunardi Yolanda Ryda Megawati Br Sitorus Sitorus