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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Multidisciplinary Indonesian Center Journal
Sony Heru Priyanto
Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
Religion Humanities Earth & Planetary Sciences Education Public Health Social Sciences Other

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DIGITAL TRANSFORMATION OF THE CULTURAL HERITAGE OF THE MATARAM KINGDOM Agung Yuliyanto Nugroho; Sugiarto; Sony Heru Priyanto; Tonny Hendratono; Herra Herryani; Fajar Pradapa
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 3 (2025): Vol. 2 No. 3 Edisi Juli 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i3.946

Abstract

Digital transformation of cultural heritage is a strategic step in preserving and promoting cultural wealth to present and future generations. This study aims to analyze the digitalization efforts of the cultural heritage of the Mataram Kingdom, both in tangible and intangible forms, and to assess its impact on the preservation and increasing accessibility of cultural information. The research method used is a qualitative study with a descriptive approach through interviews, observations, and documentation studies. The results of the study indicate that the digitization of artifacts, manuscripts, historical sites, and historical narratives of the Mataram Kingdom has made a significant contribution to building public awareness of the importance of cultural preservation. This initiative also opens up opportunities for the development of culture-based ecotourism through digital media, such as applications, interactive websites, and augmented reality. However, challenges such as limited technology, funding, and human resources are still obstacles that need to be overcome through collaboration between the government, academics, cultural communities, and the private sector. Thus, digital transformation is an important means of maintaining the sustainability of the cultural heritage of the Mataram Kingdom in the modern era.
STRATEGY FORMULATION FOR IMPLEMENTING HYBRID PROMOTIONS IN THE HOSPITALITY INDUSTRY: CASE STUDY OF HOTEL 1O1 STYLE YOGYAKARTA MALIOBORO Agnes Ricarda Atik Damarjati; Sony Heru Priyanto; Sarbini Sarbini
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 10 No. 2 (2026): JUNI
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v10i2.3315

Abstract

This study aims to formulate an experience- and relationship-based hybrid promotion strategy at Hotel 1O1 Style Yogyakarta Malioboro. Hybrid promotion is conceptualized not merely as the integration of online and offline channels, but as a comprehensive process of shaping guest experiences from the pre-visit stage through on-site service interactions that foster long-term relational bonds. This research employed a descriptive-exploratory qualitative approach, utilizing in-depth interviews, participant observation, and documentation involving management, staff, guests, and business partners. Data analysis was conducted thematically through open coding, axial coding, and selective coding, supported by triangulation and member checking to ensure data validity. The findings indicate that Integrated Marketing Communication plays a crucial role in forming initial guest expectations through consistent and coherent digital messaging. Furthermore, personal engagement during service delivery serves to validate these expectations through responsive, adaptive, and empathetic interactions. The emergence of marketing intimacy reflects the development of relational closeness, as evidenced by repeat visits, customer recommendations, and positive online reviews. This study proposes a hybrid promotion framework that is systematically integrated into service culture and strengthened through cross-departmental coordination to enhance customer experience and loyalty.
Co-Authors Agnes Ricarda Atik Damarjati Agung Yuliyanto Nugroho Fajar Pradapa Herra Herryani Sarbini Sarbini Sugiarto Tonny Hendratono