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All Journal Rahmah
Khairuddin Khairuddin
Universitas Sultan Ageng Tirtayasa
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Penguatan Ekosistem UMKM Melalui Program Pendampingan Terpadu Untuk Mendorong Pertumbuhan Usaha di Kota Serang Muhammad Nawawi; Nabila Meidina; Teuku Chairumansyah; Khairuddin Khairuddin; Aliyah Sofiyanah; Dian Fadiya Ulfah; Azhra Afifah
Rahmah : Jurnal Pengabdian Masyarakat Vol. 2 No. 1 (2026): Rahmah : Jurnal Pengabdian Masyarakat
Publisher : Jaanur ElBarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/80pffg35

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in strengthening local economies; however, many still face persistent challenges related to managerial capacity, financial literacy, digital adoption, and business networking. This community engagement program aimed to strengthen the MSME ecosystem in Serang City through an integrated mentoring approach designed to foster sustainable business growth. The program employed a participatory and qualitative approach, encompassing needs assessment, collaborative program design, hands-on training, individualized mentoring, and continuous evaluation. The intervention focused on enhancing managerial competencies, improving financial record-keeping, optimizing digital marketing strategies, and fostering collaborative networks among MSME actors. The results demonstrated significant improvements in participants’ business planning capabilities, financial management practices, digital marketing utilization, and entrepreneurial confidence. Moreover, the mentoring process facilitated the emergence of inter-business collaboration and strengthened the local support ecosystem involving universities, communities, and institutional stakeholders. These findings suggest that integrated and context-based mentoring can effectively address multidimensional MSME challenges while promoting adaptive capacity and long-term resilience. 
Co-Authors Aliyah Sofiyanah Azhra Afifah Dian Fadiya Ulfah Muhammad Nawawi Nabila Meidina Teuku Chairumansyah