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All Journal Afkarina : Jurnal Pendidikan Agama Islam
Muhammad Kholilurrohman
Nurul Jadid University, Paiton, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Neuro-Marketing in Islamic Education: An Analysis of Emotional and Spiritual Influences in Parents' Decision to Choose a School Zackyl Musthofa; Muhammad Kholilurrohman; Muhammad Thoiful Abrar; Ida Kusumawati; Unzilah Khomairotus Shiyamah; Siti Khofsah; Muhammad Durrin Ni’am; Abdullah Abdullah
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 2 (2025): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i2.15108

Abstract

This study aims to examine the influence of emotional and spiritual factors in parents' decision to choose an Islamic school, with a focus on Madrasah. This study uses a qualitative method with an exploratory-interpretive approach, through in-depth interviews, direct observations, and Focus Group Discussions (FGD) with parents of students and the school. The results of the study showed that parents' decisions were influenced by emotional factors, such as concerns about negative environmental influences, and spiritual factors, which included expectations for the formation of Islamic morals and the blessings of education. The two work simultaneously and complement each other, which leads to the decision to choose a school that not only provides academic education, but also prioritizes religious values. These findings also show that tahfidz Islamic boarding schools are a concrete manifestation of the integration of emotional and spiritual factors in parental decisions. This study concludes that in-depth religious education and strong character development are the main considerations for parents in choosing a school. The implication of this study is that the marketing strategy of Islamic education needs to consider the emotional and spiritual dimensions, in addition to the academic aspect, to attract parents' interest in choosing an educational institution
Customer Perceived Value (CPV) From The MPI Perspective: Integration of Academic Service Quality and Blessing Orientation Siti Khofsah; Unzilah Khumairotusshiyamah; Muhammad Thoiful Abrar Thoiful Abrar; Muhammad Kholilurrohman; Zakyl Mustofa; Ida Kusumawati; Najiburrohman Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 9, No 2 (2024): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v9i2.15206

Abstract

This study aims to analyze the digital content utilization strategy at Madrasah as an effort to modernize and increase the competitiveness of the educational institution. Using a qualitative approach through observation, documentation analysis, and in-depth interviews, this study explores the process of planning, producing, and distributing content across various digital platforms. The results show that the digital content strategy is implemented systematically through collaborative coordination meetings and content curation that combines religious identity with digital trends. Optimizing social media platforms and websites has proven effective in expanding the reach of information and changing public perception of the madrasah from a conventional one to a more modern, transparent, and competitive institution. In addition to the external impact of strengthening the image and trust of parents, this study also found a significant internal impact, namely increasing teachers' digital literacy, which has positive implications for the quality of classroom teaching. In conclusion, targeted digital content management is a strategic necessity for madrasahs to maintain relevance and competitive advantage amidst the dynamics of competition in today's educational institutions.
Co-Authors Abdullah Abdullah Ida Kusumawati Muhammad Durrin Ni’am Muhammad Thoiful Abrar Muhammad Thoiful Abrar Thoiful Abrar Najiburrohman Najiburrohman Siti Khofsah Unzilah Khomairotus Shiyamah Unzilah Khumairotusshiyamah Zackyl Musthofa Zakyl Mustofa