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All Journal Afkarina : Jurnal Pendidikan Agama Islam
Najiburrohman Najiburrohman
Nurul Jadid University, Paiton, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Customer Perceived Value (Cpv) From The MPI Perspective: Integration Of Academic Service Quality And Blessing Orientation Muthi'a Rahman; Annisa Tri Ananda Dewi; Uryatul Hikmah; Siti Khofsah; Ittaqillah Haitsuma Kunta; Ida Kusumawati; Najiburrohman Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15026

Abstract

This study aims to analyze Customer Perceived Value (CPV) in Islamic education management by integrating academic service quality with blessing orientation, highlighting both functional and spiritual dimensions of student experience. A qualitative approach with a case study design was employed, with data collected through documentation, observation, and semi-structured interviews. Analysis followed systematic stages of data reduction, data display, and verification, using content analysis, discourse analysis, and interpretive approaches to capture both rational and experiential insights. Findings indicate that academic service quality significantly contributes to student satisfaction and comfort, while blessing orientation encompasses meaning, serenity, and depth of the learning experience. The integration of these dimensions produces a holistic CPV, extending beyond conventional functional aspects to include emotional and spiritual elements. The study underscores the importance for Islamic educational institutions to harmonize service quality with spiritual values to enhance the overall educational experience, providing a foundation for designing policies and strategies that address students’ comprehensive needs, fostering meaningful, contextually relevant, and spiritually enriching learning environments.
Customer Perceived Value (CPV) From The MPI Perspective: Integration of Academic Service Quality and Blessing Orientation Siti Khofsah; Unzilah Khumairotusshiyamah; Muhammad Thoiful Abrar Thoiful Abrar; Muhammad Kholilurrohman; Zakyl Mustofa; Ida Kusumawati; Najiburrohman Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 9, No 2 (2024): DESEMBER
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v9i2.15206

Abstract

This study aims to analyze the digital content utilization strategy at Madrasah as an effort to modernize and increase the competitiveness of the educational institution. Using a qualitative approach through observation, documentation analysis, and in-depth interviews, this study explores the process of planning, producing, and distributing content across various digital platforms. The results show that the digital content strategy is implemented systematically through collaborative coordination meetings and content curation that combines religious identity with digital trends. Optimizing social media platforms and websites has proven effective in expanding the reach of information and changing public perception of the madrasah from a conventional one to a more modern, transparent, and competitive institution. In addition to the external impact of strengthening the image and trust of parents, this study also found a significant internal impact, namely increasing teachers' digital literacy, which has positive implications for the quality of classroom teaching. In conclusion, targeted digital content management is a strategic necessity for madrasahs to maintain relevance and competitive advantage amidst the dynamics of competition in today's educational institutions.
Co-Authors Annisa Tri Ananda Dewi Ida Kusumawati Ittaqillah Haitsuma Kunta Muhammad Kholilurrohman Muhammad Thoiful Abrar Thoiful Abrar Muthi'a Rahman Siti Khofsah Unzilah Khumairotusshiyamah Uryatul Hikmah Zakyl Mustofa