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All Journal Afkarina : Jurnal Pendidikan Agama Islam
Uryatul Hikmah
Nurul Jadid University, Paiton, Indonesia
Religion Humanities Decision Sciences, Operations Research & Management Social Sciences

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Customer Perceived Value (Cpv) From The MPI Perspective: Integration Of Academic Service Quality And Blessing Orientation Muthi'a Rahman; Annisa Tri Ananda Dewi; Uryatul Hikmah; Siti Khofsah; Ittaqillah Haitsuma Kunta; Ida Kusumawati; Najiburrohman Najiburrohman
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15026

Abstract

This study aims to analyze Customer Perceived Value (CPV) in Islamic education management by integrating academic service quality with blessing orientation, highlighting both functional and spiritual dimensions of student experience. A qualitative approach with a case study design was employed, with data collected through documentation, observation, and semi-structured interviews. Analysis followed systematic stages of data reduction, data display, and verification, using content analysis, discourse analysis, and interpretive approaches to capture both rational and experiential insights. Findings indicate that academic service quality significantly contributes to student satisfaction and comfort, while blessing orientation encompasses meaning, serenity, and depth of the learning experience. The integration of these dimensions produces a holistic CPV, extending beyond conventional functional aspects to include emotional and spiritual elements. The study underscores the importance for Islamic educational institutions to harmonize service quality with spiritual values to enhance the overall educational experience, providing a foundation for designing policies and strategies that address students’ comprehensive needs, fostering meaningful, contextually relevant, and spiritually enriching learning environments.
The Transformation of Islamic Education in Pesantren: Integrating Digital Marketing within the Global EdTech Ecosystem Uryatul hikmah; Yusril Ihza Saputra; Hafidatun Nabila; Aminullah Aminullah; Moh. Holidi; Badrul Mudarris
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15049

Abstract

Study This aim For analyze modern Islamic boarding school rebranding strategy in maintain identity tradition while adopt technology global education (EdTech) for strengthen position in the digital education market. Research This use approach qualitative descriptive with studies cases in some superior modern Islamic boarding school. Data collected through interview deep with manager Islamic boarding school, observation activity digital marketing, as well as analysis content on social media platforms and official websites. Research This show that modern Islamic boarding schools are rebranding through specific market segmentation, use visual content that combines ethics Islamic with modern aesthetics , as well as utilization of EdTech platforms for learning distance far. Strategy This succeed change perception public from institutions traditional become institutions relevant futuristic with need global industry without remove mark originality Islamic boarding school. In general practical, research This give guide for institutions education religion based for do measurable digital transformation. In theoretical, results This enrich literature about management marketing education in face disruption technology in the global era
Developing Santri’s Soft Skills through Engaging Extracurricular Activities at Pondok Pesantren Aminullah Aminullah; Uryatul Hikmah; Yusril Ihza Saputra; Hafidatun Nabila; Moh. Holidi; Hefniy Hefniy
AFKARINA: Jurnal Pendidikan Agama Islam Vol 10, No 1 (2025): JUNI
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/afkarina.v10i1.15092

Abstract

This study aims to analyze the development of students' soft skills through extracurricular activities at the An-Nashiriyah Islamic Boarding School, Bawean Gresik Island, especially in the aspects of communication, confidence, leadership, teamwork, discipline, and responsibility. The research method used is qualitative with a case study approach and grounded research. Data was collected through observation, in-depth interviews, and documentation studies, then analyzed through the stages of data condensation, data presentation, and verification with content and interpretive analysis techniques. The results of the study show that extracurricular activities play a significant role in shaping students' soft skills through the process of habituation, active involvement, and direct experience in organizational activities, committees, and routine exercises. Strengthening communication skills and self-confidence occurs through speech and discussion activities, while leadership and teamwork are formed through student organizations. Discipline and responsibility develop through obedience to rules and the execution of duties. The implications of this study emphasize the importance of managing structured and sustainable extracurricular activities as an effective strategy in developing students' soft skills, so as to support the formation of Islamic boarding school graduates who are socially competent and adaptive to the demands of modern life
Co-Authors Aminullah Aminullah Annisa Tri Ananda Dewi Badrul Mudarris Hafidatun Nabila Hefniy Hefniy Ida Kusumawati Ittaqillah Haitsuma Kunta Moh. Holidi Muthi'a Rahman Najiburrohman Najiburrohman Siti Khofsah Yusril Ihza Saputra