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All Journal Indonesian Journal of Multidisciplinary Sciences Balance : Jurnal Akuntansi dan Bisnis
Widarti
Universitas Tamansiswa Palembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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The Effect of Promotions and Service Quality on Customer Satisfaction Among Members of Alfamart Raya Alang-Alang Lebar Tri Elda Rahayu; Triana Agustini; Aliming Bassi; Widarti
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2419

Abstract

This research uses explanatory research with a quantitative approach. There are three variables used in this research, namely Promotion (X1), service quality (X2), and Customer Satisfaction (Y). Data collection was obtained through distributing questionnaires to customers of Alfamart Raya Alang-Alang Lebar, Palembang city who have Member cards. The sample used in this research consisted of 100 respondents. The sampling technique used was purposive sampling. The data analysis used is descriptive analysis. The research results show that the Promotion variable (X1) has a positive and significant effect on Customer Satisfaction (Y), the service quality variable (X2) has a positive and significant effect on Customer Satisfaction (Y), the Promotion variable (X1) and the service quality variable (X2) as a whole. together they have a positive and significant effect on Customer Satisfaction (Y). Based on the results of this research, Raya Alang-Alang Lebar, Palembang city should always pay good attention to customers, and always prioritize good service so that customers are satisfied.
Pengaruh Karakteristik Keuangan Perusahaan terhadap Opini Audit Going Concern (Studi pada Perusahaan Properti dan Real Estate di Indonesia) Sari Mustika Widyastuti; Widarti; Dwiyanti; Jamilah Pramajaya; Tasya Nur Arnisa
Balance : Jurnal Akuntansi dan Bisnis Vol. 11 No. 1 (2026): Balance : Jurnal Akuntansi dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/balance.v11i1.1742

Abstract

The purpose of the research is to analyze the effect of audit quality, company growth, profitability, and liquidity on going concern audit opinions. The research object consists of real estate and property companies listed on the Indonesia Stock Exchange during the period 2021–2024. The annual financial statements of the companies were used as secondary data. The total population consisted of 96 companies, and 68 companies were selected as samples using a purposive sampling technique. Data analysis was conducted using logistic regression. The results show that going concern audit opinions are significantly influenced by audit quality, profitability level, and liquidity level. However, company growth was not found to be a significant influencing factor. These findings confirm that auditors tend to place greater emphasis on financial stability indicators reflected in profitability and audit quality rather than on business growth considerations when issuing a going concern audit opinion. Therefore, liquidity plays a very important role in evaluating a company’s business continuity in relation to going concern audit opinions.
Co-Authors Aliming Bassi Dwiyanti Jamilah Pramajaya Sari Mustika Widyastuti Tasya Nur Arnisa Tri Elda Rahayu