Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Ilomata International Journal of Management Jurnal Ekonomi dan Kewirausahaan West Science Indonesian Journal of Multidisciplinary Sciences
Aliming Bassi
Universitas Tamansiswa Palembang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Effect of Promotions and Service Quality on Customer Satisfaction Among Members of Alfamart Raya Alang-Alang Lebar Tri Elda Rahayu; Triana Agustini; Aliming Bassi; Widarti
Indonesian Journal of Multidisciplinary Sciences (IJoMS) Vol. 5 No. 1 (2026): Indonesian Journal of Multidisciplinary Sciences (IJoMS)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/ijoms.v5i1.2419

Abstract

This research uses explanatory research with a quantitative approach. There are three variables used in this research, namely Promotion (X1), service quality (X2), and Customer Satisfaction (Y). Data collection was obtained through distributing questionnaires to customers of Alfamart Raya Alang-Alang Lebar, Palembang city who have Member cards. The sample used in this research consisted of 100 respondents. The sampling technique used was purposive sampling. The data analysis used is descriptive analysis. The research results show that the Promotion variable (X1) has a positive and significant effect on Customer Satisfaction (Y), the service quality variable (X2) has a positive and significant effect on Customer Satisfaction (Y), the Promotion variable (X1) and the service quality variable (X2) as a whole. together they have a positive and significant effect on Customer Satisfaction (Y). Based on the results of this research, Raya Alang-Alang Lebar, Palembang city should always pay good attention to customers, and always prioritize good service so that customers are satisfied.
Pengaruh Orientasi Kewirausahaan dan Kapabilitas Inovasi terhadap Kinerja UMKM Eddy Silamat; Agus Yulistiyono; Aliming Bassi
Jurnal Ekonomi dan Kewirausahaan West Science Vol 4 No 02 (2026): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jekws.v4i02.3316

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh orientasi kewirausahaan dan kemampuan inovasi terhadap kinerja Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Pendekatan kuantitatif digunakan dengan memanfaatkan data yang dikumpulkan dari 150 pelaku UMKM melalui kuesioner terstruktur yang diukur menggunakan skala Likert lima poin. Data dianalisis menggunakan SPSS versi 25, termasuk uji validitas dan reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa orientasi kewirausahaan memiliki pengaruh positif dan signifikan terhadap kinerja UMKM, yang mengindikasikan bahwa sifat inovatif, proaktif, dan perilaku pengambilan risiko berkontribusi terhadap peningkatan hasil bisnis. Kemampuan inovasi juga menunjukkan pengaruh positif dan signifikan, menyoroti pentingnya inovasi produk, proses, dan pemasaran dalam meningkatkan daya saing. Secara bersamaan, kedua variabel tersebut secara signifikan memengaruhi kinerja UMKM, dengan nilai R² sebesar 0,627, yang menunjukkan bahwa 62,7% variasi kinerja dijelaskan oleh model. Temuan ini menekankan bahwa integrasi orientasi kewirausahaan dan kemampuan inovasi memainkan peran krusial dalam meningkatkan kinerja UMKM. Studi ini memberikan kontribusi teoretis dan implikasi praktis bagi pelaku UMKM dan pembuat kebijakan dalam memperkuat daya saing dan keberlanjutan bisnis di Indonesia.
Enhancing Brand Image through Social Media Marketing and CSR: The Mediating Role of Consumer Trust in Indonesian Retail Triana Agustini; Esti Tri Endarwati; Aliming Bassi; Widarti Widarti
Ilomata International Journal of Management Vol. 6 No. 1 (2025): January 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i1.1392

Abstract

In Indonesian retail organizations, this study examines the effects of Social Media Marketing (SMM) and Corporate Social Responsibility (CSR) on Brand Image, with Consumer Trust as a mediating variable. With a sample size of 270, data were gathered quantitatively using a Likert scale (1–5), and structural equation modeling with partial least squares (SEM-PLS 3) was used for analysis. The findings show that SMM and CSR have a substantial positive direct impact on consumer trust, which significantly benefits brand image. Brand Image can be enhanced through substantial channels, as demonstrated by the indirect benefits of SMM and CSR through Consumer Trust. The model displays intense goodness of fit and predictive relevance, suggesting that SMM and CSR play critical roles in forming consumer trust and, in turn, brand image. These findings offer insightful information for retail businesses looking to enhance their brand image through socially conscious activities and strategic marketing.
Co-Authors Agus Yulistiyono Eddy Silamat Esti Tri Endarwati Tri Elda Rahayu Widarti Widarti Widarti