Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal International Journal of Business, Law, and Education Jurnal Pengabdian West Science
Mukhid Mukhid
Institut Bisnis dan Komunikasi Swadaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peningkatan Kemandirian Ekonomi Keluarga Berbasis Keterampilan Kreatif: Studi Kasus Pelatihan Gelang Lilit Basyiruddin Nur; Yeni Elfiza Abbas; Indra Pradana Singawinata; Henny Risnawati; Mukhid Mukhid; Rina Pratiwi
Jurnal Pengabdian West Science Vol 5 No 05 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i05.3427

Abstract

Kegiatan Pengabdian Masyarakat ini dilaksanakan untuk meningkatkan kemandirian ekonomi keluarga melalui pelatihan pembuatan gelang lilit dan manik-manik bagi guru dan wali murid TK Islam Al-Ikhsan Bekasi. Pelatihan ini dilatarbelakangi oleh rendahnya keterampilan ekonomi kreatif di kalangan peserta serta tingginya ketergantungan keluarga pada satu sumber pendapatan, sehingga diperlukan program pemberdayaan berbasis keterampilan yang mudah diterapkan dan berpotensi menghasilkan nilai ekonomi. Kegiatan Pengabdian Masyarakat dirancang dengan memberikan materi mengenai pemilihan bahan, teknik pembuatan gelang lilit, prinsip estetika, serta pemahaman kewirausahaan yang mencakup perhitungan Harga Pokok Produksi (HPP), penentuan harga jual, strategi pemasaran digital dan lokal, serta pengelolaan keuangan usaha kecil. Metode pelaksanaan meliputi penyampaian materi, demonstrasi, praktik langsung, diskusi, dan evaluasi hasil karya. Hasil pelaksanaan menunjukkan peningkatan signifikan dalam kemampuan teknis peserta, kreativitas, serta pemahaman terhadap aspek bisnis produk kerajinan. Peserta mampu menghasilkan produk gelang lilit yang layak jual dan memahami strategi pemasaran sederhana yang dapat diterapkan di lingkungan sekolah maupun media digital. Selain mendorong munculnya peluang usaha mikro, kegiatan ini juga memperkuat kolaborasi antara sekolah, dosen, dan masyarakat. Program ini berpotensi dikembangkan menjadi model pemberdayaan ekonomi keluarga yang berkelanjutan di lembaga pendidikan lainnya.
The Impact of Influencer Credibility, Content Quality, Brand Awareness, and e-WOM, on Purchase Decision in Online Marketplace Putranti Nurul Fauziah; Mukhid Mukhid
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1377

Abstract

The rise of online marketplaces has led to fierce competition among sellers; therefore, it is important to identify the elements that significantly influence consumers’ purchasing decisions. This research analyzes the role of the credibility of influencers, the quality of content, the awareness of the brands on the market, as well as the role of electronic word-of-mouth communications with regard to purchasing decisions within the online marketplace. The research method chosen was quantitative because the research aimed to collect the required information through a survey among targeted customers who have experience purchasing products online through online marketplaces and are exposed to influencers' content. The results of the research were analyzed through the use of the multiple regression test where the importance of the study variables was determined. The results of the research show that the credibility of the influencers, the quality of the content, the brands' market awareness, as well as the role of electronic word-of-mouth communications, positively and significantly influence purchasing decisions.
Co-Authors Basyiruddin Nur Henny Risnawati Indra Pradana Singawinata Putranti Nurul Fauziah Rina Pratiwi Yeni Elfiza Abbas