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All Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Kenduri: Jurnal Pengabdian Dan Pemberdayaan Masyarakat
Muhamad Galy Njoman Ari Pribowo
Politeknik Manufaktur Negeri Bangka Belitung
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH HARGA DAN KESADARAN MEREK TERHADAP MINAT MEMBELI PADA E-COMMERCE SHOPEE Muhamad Galy Njoman Ari Pribowo; Meiffa Herfianti; Mimi Kurnia Nengsih
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 6 No. 1 (2025): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61567/jmmib.v6i1.222

Abstract

This study analyzes the influence of price and brand awareness on the buying interest of students of the Department of Informatics and Business of the Bangka Belitung State Manufacturing Polytechnic on the Shopee e-commerce platform. This research is motivated by the high use of e-commerce among students which is influenced by factors such as competitive prices and strong brand awareness. A quantitative approach was applied, with data collection through a questionnaire survey involving 90 respondents. Multiple linear regression is a useful method of analysis to assess the relationship between dependent variables (purchase intent) and independent variables (price and brand awareness). The research findings show that, both separately and in combination, price and brand awareness significantly and positively influence students' purchase intentions. Price has a significance value of 0.000 on its own, while brand awareness has a significance value of 0.002, both smaller than 0.05. Buying interest is significantly affected with an F value of 687.630, and a significance value of 0.000. The compatibility rate of the regression model was very high, with a determination coefficient (R²) of 94.2%, meaning 94.2% variation in students' buying interest with price variables and brand awareness.Keywords: Price, Brand Awareness, Buying Interest, E-Commerce  
Pelatihan Pembuatan Bunga dari Kawat Bulu sebagai Upaya Peningkatan Kualitas SDM dalam Pembelajaran Seni di Sekolah Dasar Helda Susianti; Dora Palupi; Yus Dwi Yanti; Mahmudin Mahmudin; Muhamad Galy Njoman Ari Pribowo; Better Swengky; Amanda Saputri
KENDURI : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 1 (2026): April
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/kenduri.v6i1.2106

Abstract

Arts and crafts learning in elementary schools (ES) is often considered less interesting due to the minimal use of interactive learning media, resulting in low student interest and understanding. This community service program aims to improve the quality of arts learning and student skills through training in making flowers from wire feathers as a creative and applicable medium. The method used is a participatory approach through socialization, demonstrations, direct practice, and mentoring for teachers. This activity was carried out from November - December 2025. The results of the activity showed an increase in student creativity, skills, and interest in learning. In addition, this provided innovation in developing interesting and contextual learning media. This activity also instilled the value of sustainability by utilizing simple, environmentally friendly materials. Overall, this community service had a positive impact in creating more interactive, enjoyable, and meaningful arts learning for students elementary schools (ES).
Co-Authors Amanda Saputri Better Swengky Dora Palupi Herfianti, Meiffa Mahmudin Mahmudin Nengsih, Mimi Kurnia Susianti, Helda Yus Dwi Yanti