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ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU Handayani, Sri; Hanila, Siti; Nengsih, Mimi Kurnia
JURNAL EKOMBIS REVIEW Vol 6 No 2 (2018)
Publisher : Fakultas Ekonomi Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.974 KB)

Abstract

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.
ANALISIS STRATEGI PEMASARAN KAIN BATIK BESUREK DI KOTA BENGKULU Sri Handayani; Siti Hanila; Mimi Kurnia Nengsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 6 No 2 (2018)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (912.974 KB) | DOI: 10.37676/ekombis.v6i2.609

Abstract

This study aims to determine the marketing strategy for batik products Besurek in Bengkulu city. And which strategy is best in determining the marketing of batik cloth of Besurek in Bengkulu city. Data collection methods used are literature study method and questionnaire by distributing the list to the respondents. The sample in this study is the assumption of an effective strategy to maximize the strengths and opportunities of small businesses and to minimize weaknesses and threats.Analysis method used in this research is SWOT analysis method (Strength, Weaknesses, Opportunity, Threats). The data obtained from the results of the study will be analyzed strength, weakness, opportunities and amcamannya to the implementation of corporate marketing strategies in order to increase interest buyers batik cloth besurek. To determine the formulation of future marketing strategies, a merger of marketing strategy formulation is linked through the SWOT matrix.
ANALISIS CLUSTER PENGUNJUNG TEMPAT WISATA (Studi Kasus: Pantai Panjang Bengkulu) Mimi Kurnia Nengsih; Yesi Indian Ariska
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 8 No 1 (2020)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.272 KB) | DOI: 10.37676/ekombis.v8i1.926

Abstract

Mimi Kurnia Nengsih, Yesi Indian Ariska; This study aims to classify visitors to Bengkulu long beach tourism. This research was conducted through direct observation, interviews and questionnaires with 30 respondents. The analysis used is cluster analysis. The results obtained are Bengkulu Long Beach tourist attractions in the group based on Gender, Education, Age, Place of Origin and Income. Based on the F value in the Anova analysis it is known that the difference in visitors based on education has increasingly smaller differences in the clusters formed. In this study it appears that visitors are dominated by high school education. Other variables that form the basis of grouping visitors such as Gender, Age, Place of Origin and Income there are large differences in cluster formation. Keywords: Long Beach, Tourism, Cluster
Pengaruh Konflik Peran dan Lingkungan Kerja terhadap Kinerja Karyawan pada Bank Bengkulu Cabang Pembantu Mega Mall Noviansyah Noviansyah; Ahmad Soleh; Mimi Kurnia Nengsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 10 No 1 (2022)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1174.332 KB) | DOI: 10.37676/ekombis.v10i1.1570

Abstract

The purpose of this study was to determine the effect of role conflict on employee performance and to determine the effect of work environment on employee performance. The population and sample in this study amounted to 11 people. The data analysis technique used in this study is multiple regression analysis, determination test and hypothesis testing. Data collection methods used were observation, interviews, questionnaires. The results of the regression analysis showed Y = 42,444 -0,146X1 + 0,141 X2. Based on the results of hypothesis testing partially shows that role conflict has a negative and significant effect on employee performance. Meanwhile, the work environment has a positive and significant effect on employee performance.
ANALISIS SISTEM ANTRIAN PELAYANAN ADMINISTRASI PASIEN RAWAT JALAN PADA RUMAH SAKIT PADMALALITA MUNTILAN Mimi Kurnia Nengsih; Mimi Vera Yustanti
Management Insight: Jurnal Ilmiah Manajemen Vol 12, No 1 (2017): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (925.287 KB) | DOI: 10.33369/insight.12.1.68-78

Abstract

The Issues raised in this research is: "How does the queuing system of administrative services outpatient hospital padmalalita Muntilan". The purpose of this study was to determine the queuing system administration services outpatients at the hospital padmalalita Muntilan. From the calculation of analytical performance Queue System with Single Change Single Phase (M / M / 1) arrival Patients most visible onvMonday, where the average patient comes highest in the hours 09:00 to 11:00, wherevthe average time patients spent waiting in patients with the necessary longest queue in the queue is 0.061 minutes and 0.009 minutes is the shortest time that happened in the hours 11:00 to 12:00. The longest time it takes the patient in the system is 1,111 minutes that occurred at 09:00 to 10:00 and 10:00 to 11:00 and shortest time is 0.059 minutes which occurred at 11:00 to 12:00.If the addition of the server into two servers, patient waiting time in the queue is reduced. The waiting time in the queue the longestvfor one server that is 0.061 minutes per patient, if using 2 servers waiting time was reduced to 0,004 minutes per patient.
PERANAN ANALISIS MANAJEMEN KREDIT UNTUK MENURUNKAN TERJADINYA KREDIT BERMASALAH Sri Handayani; Mimi Kurnia Nengsih
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

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Abstract

This study aims to identify and analyze credit management, the cause of bad credit, and handling loan problems in banking. This research uses quantitative methods, and the data used are secondary. The data used is based on the application of credit management and credit collectibility data, the level of Capital Adequacy Ratio (CAR), Non-Performing Loans (NPL), loan limits, and Loan to Deposit Ratio (LDR). The results of this study indicate that Bengkulu Branch BTPN has carried out the stages of credit management appropriately. The findings in this study explain that the causes of bad credit are customers who have family problems, business failures, and unexpected things. The handling of problem loans is done by rescheduling, reconditioning, restructuring, and handing over collateral to BTPN KC Bank Bengkulu.
STRATEGY OF DEVELOPING TOURISM BEACH (CASE STUDY: LAGUNA BEACH, KAUR REGENCY) Mimi Kurnia Nengsih; Ida Ayu Made Er Meytha Gayatri
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.890

Abstract

Kaur District has desperately attractive potential beach tourism and also has the opportunity to bring local and foreign tourists and increase the locally-generated revenue. This potential tourism is the Laguna Beach. The objective of study was to determine the SWOT analysis that is implemented to develop strategy of Laguna Beach tourism in Kaur District. The data were collected by distributing questionnaires to respondents. The analytical method used is SWOT analysis to determine the internal factors (strength and weakness) and external factors (opportunity and threat), which will be incorporated into the SWOT matrix. The results of study showed the analysis of internal and external factors. The internal factor was strength with a total score of 22.2 and weakness with a total score of 3.7 so the internal factors achieved the value of 18.5. For the external factors, the opportunity had a total score of 16.96 while the threat had a total score of 8.41 so the external factors achieved the value of 8.55. According to SWOT diagram analysis, the marketing strategy of Laguna Beach in Kaur District can be placed in Quadrant I. This is shown by SO strategy in SWOT matrix that is Aggressive Strategy. This strategy can develop Laguna Beach because it has opportunity and strength in the future, thus it can increase the number of visitors/tourists at Laguna Beach.
PERFORMANCE ANALYSIS OF EMPLOYEES IN REGIONAL OFFICES OF THE MINISTRY OF LAW AND HUMAN RIGHTS Anisa Yani; Karona Cahya Susena; Mimi Kurnia Nengsih
BIMA Journal (Business, Management, & Accounting Journal) Vol 1, No 2 (2020)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.1.2.105-114

Abstract

The purpose of the study is to determine the employee performance in the Regional Office of the Ministry of  Law and Human Rights (HAM) in Bengkulu. This research is a qualitative study, the informants used in this study were 5 employees of the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu, the data collection techniques used were interviews and the analytical method used was descriptive analysis method. The results of this study indicate that leadership factors can improve the employee performance in the Regional Office of the Ministry of  Law and Human Rights (HAM) in Bengkulu, because the leader always maintains good relations with his subordinates and always cooperates, besides that the leader also provides direction and support in working therefore employees can improve their performance. Motivation factor that can be done by the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu by providing supervision to its employees and also providing job guarantees by way of promotion. A safe and comfortable work environment will improve employee performance, as well as in the the Regional Office of the Ministry of Law and Human Rights (HAM) in Bengkulu. The work environment provided is a physical and non-physical work environment.
The Influence Of Motivation And Discipline On The Work Productivity Of Employees In Camat Office Of Sukaraja District, Seluma Province, Bengkulu Province Ida Ayu Made Er Meytha Gayatri; Mimi Kurnia Nengsih
BIMA Journal (Business, Management, & Accounting Journal) Vol 2, No 1 (2021)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.2.1.1-12

Abstract

The purpose of this study was to determine factors such as motivation and work discipline tahat affect the work prductivity of employees at the Head Office of Sukaraja District, Seluma Regency. The sample in this study was 29 employees at the Head Office of Sukaraja District, Seluma Regency. Data collectiion using a questionnaire and the method of analysis used is multiple linear regression, test of determination and hypothesis testing. The result of the regression equation is Y = n10,107 + 0,417 X1 + 0,361X2 + e, which means that motivation and work discipline have a positive influence of the work productivity of employees at the Head Office of Sukaraja District, Seluma Regency. The results of the determination test was 0,567 0r (56,7%). This shows that motivation and work discipline have an effect on the work  productivity of employees at the Subdistrict Head Office of Sukaraja District, Seluma Regency by 56,7 % while the rest are explained or influenced by other variables not examined.
THE MARKETING STRATEGY IN PD. JABAR HADI BENGKULU Cornelia Nubatonis; Neri Susanti; Mimi Kurnia Nengsih
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 1 No. 1 (2020): JANUARI
Publisher : Penerbit ADM

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Abstract

Marketing is a social and managerial process by which individuals and groups obtain their needs and wants by creating, offering, and exchanging things of value with one another. Marketing strategy is an activity of selecting and explaining one or more target markets and developing and maintaining a marketing mix that will produce consumers with the target market. The purpose of marketing is to find out how the marketing strategy in PD. West Java Hadi Bengkulu. This type of research is descriptive research with qualitative methods, namely identifying internal strengths, weaknesses and identifying external opportunities and threats faced by PD. Jabar Hadi in marketing products, in order to obtain the most appropriate strategy that can be used in the future. The data collection method used a questionnaire with a sample of 25 respondents with incidental sampling technique with SWOT analysis method. From the results of the research on the calculation of IFAS and EFAS in this study, there are strengths that PD has. West Java Hadi Bengkulu is 1.41 while the weakness is 1.54, so the cell (quadrant) internal factor is 1.41 1.54 = 0.13, while the opportunity is 1.72 with a threat of 1.4, so the cell ( quadrant) external factor is 1.72 1.4 = 0.32 so it is in cell (quadrant) 1 in the SWOT analysis diagram.