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All Journal Takuana: Jurnal Pendidikan, Sains, dan Humaniora
I Gst Gede Narung
Sekolah Tinggi Ilmu Ekonomi AMM Mataram
Arts Humanities Education Social Sciences

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Pemberdayaan UMKM Telur Asin melalui Pendampingan KKN untuk Higienitas Produksi dan Pengemasan Desa Selat Narmada Lombok Ida Ayu Nursanty; I Gst Gede Narung; M Wahyullah; Surahman Hidayat; Rosyia Wardani; Lalu Takdir Jumaidi
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 1 (2026): Takuana (April-June)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i1.472

Abstract

This community service activity aimed to improve production hygiene and product packaging of salted egg MSMEs in Selat Village, Narmada, West Lombok. The partners initially faced several problems, including simple production processes, suboptimal hygiene practices, and less attractive packaging. The program was implemented through a participatory KKN approach consisting of observation, production mentoring, packaging training, and evaluation. The results demonstrated improvements across key performance indicators. In terms of production hygiene, partners began to consistently implement egg washing, raw material selection, and the use of cleaner production tools. In terms of efficiency, the production process became more structured and systematic compared to the initial condition. In terms of packaging, partners adopted more attractive and standardized packaging, including better product arrangement and labeling practices. Overall, these changes indicate an increase in MSME capacity in managing production and packaging processes. As a result, the products became more organized, market-ready, and competitive. This activity contributed to strengthening MSME capacity and supporting local economic development based on village potential.
Pembuatan Plang Nama Usaha Sebagai Upaya Penguatan Identitas Visual pada UMKM Dodol Ibu Eli di Kecamatan Narmada, Kabupaten Lombok Barat Ida Ayu Nursanty; I Gst Gede Narung; M Wahyullah; Surahman Hidayat; Rosyia Wardani
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.190

Abstract

This community service aims to strengthen the visual identity and enhance the attractiveness of the business through designing the business signboard for the Micro, Small, and Medium Enterprise (MSME) Dodol Ibu Eli in Narmada District, West Lombok Regency. Before the implementation, the MSME did not have a representative business signboard, making it difficult for customers from outside the area to locate the business. The program was carried out using a participatory approach through several stages, including field observation to identify the needs and location conditions, design discussions with the business owner, collaborative signboard production with a local printing partner, installation, and final evaluation. The results showed that the presence of the business name signboard successfully improved the professional image, strengthened local product branding, and made it easier for customers to recognize the business location. After installation, the business owner reported an increase in new customer visits and higher product sales compared to before the activity. This program is expected to serve as a reference for other MSME owners in recognizing the importance of visual identity as a key element of branding and sustainable business development strategies.
Co-Authors Ida Ayu Nursanty Lalu Takdir Jumaidi M Wahyullah Rosyia Wardani Surahman Hidayat