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PENGARUH KUALITAS PRODUK, HARGA,DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA CAFE KOPI LIVING I MADE MURJANA; YUSI FAIZATHLOCTAVI; ROSYIA WARDANI; NENDY PRATAMA AGUFIANTO
GANEC SWARA Vol 17, No 3 (2023): September 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i3.524

Abstract

This study aims to determine the significane of the effect of product quality, price, service quality partially and simultaneously on consumer satisfaction of living cafe coffee. This type of research is associative research. The population in this study is the Coffee Living Cafe visitors whose population is unknown. The number of samples taken is as many as 80 respondents, data collection techniques using observation and questionnaires. Data analysis using multiple linear regression analysis showed (Y= 0.670 + 0.340 X1 + 0.181 X2 + 0.740 X3 + e). Based on the results of the partial hypothesis test that product quality, price, and service quality have a significant effect on consumer satisfaction for living cafe coffee. Where is the product quality (X1) with t count (6,101) > t table (1,990). Price (X2) with t count (3.095) > t table (1.990). Service quality (X3) with t count (4,974) > t table (1,990). Simultaneously product quality, price, and service quality have a significant effect on customer satisfaction with f count (165,072) > f table (2,72) with a significance of 0,000. Product quality variable is the most dominant variable affecting consumer satisfaction with a beta value (0.340)
OPTIMALISASI LIMBAH KULIT SINGKONG MENJADI BRIKET PADA UMKM IBU HUSNIAH Rosyia Wardani; Syaiful Amri; Baiq Ertin Helmida; Topan Siswanto; Galuh Ratna Mutia; Muhammad Rizky Pradana
Valid Jurnal Pengabdian Vol. 1 No. 3 (2023)
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi AMM

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Abstract

Kegiatan pengabdian masyarakat ini dilaksanakan pada UMKM Ibu Husniah, di Dusun Menggala, Kecamatan Pemenang Kabupaten Lombok Utara. Adapun permasalahannya adalah dari hasil produksi keripik singkong pada UMKM Ibu Husniah banyak didapatkan limbah kulit singkong yang terbuang dan tidak dimanfaatkan. Hal tersebut disebabkan karena masih kurangnya pengetahuan masyarakat tentang pengolahan limbah kulit singkong sehingga banyak ditemukan limbah kulit singkong dari hasil produksi keripik singkong tersebut yang menumpuk dan dibuang begitu saja. Oleh karena itu, untuk mengurangi limbah kulit sungkong kami ingin melakukan inovasi produk dari limbah kulit singkong menjadi briket. Dalam rangka optimalisasi limbah kulit singkong menjadi briket perlu dilakukan beberapa hal sebagai berikut : (1). Edukasi. Melakukan edukasi dan sosialasi terhadap pengolahan kulit singkong kepada masyarakat Dusun Menggala. (2). Penyuluhan. Melakukan penyuluhan tentang pemanfaatan limbah kulit singkong menjadi Briket. (3). Pendampingan. Pendampingan dalam ekonomi kreatif berbasis ekonomi berbahan dasar kulit singkong yang dapat menghasilkan keuntungan bagi masyarakat Dusun Menggala. Metode pelaksanaan yang dilakukan yaitu: (1). Survei, penyuluhan, (2). Uji coba pembuatan briket, (3). Tutorial, dan (4). Pendampingan. Survei dilakukan untuk mengetahui permasalahan atau kendala yang dihadapi dalam menjalankan usaha serta rencana pengembangan usaha. Penyuluhan dengan metode ceramah digunakan dalam proses penyampaian dan penjelasan materi. Uji coba pembuatan briket adalah untuk melihat tingkat keberhasilan pengolahan limbah kulit singkong. Teknik tutorial untuk pelatihan dan pengajaran dalam mengolah limbah kulit singkong. Kegiatan pendampingan dilakukan saat proses pembuatan briket dari limbah kulit singkong. Hasil pelaksanaan program adalah Limbah produksi keripik yang biasanya dibuang atau tidak di manfaatkan, berhasil diolah menjadi suatu produk bahan bakar alternatif berupa briket. Dengan adanya inovasi dan penciptaan produk baru, dapat memberikan kontribusi terhadap peningkatan penjualan Ibu Husniah dan pengurangan limbah yang merugikan lingkungan. program ini juga berhasil untuk mengenalkan kepada masyarakat bahwa singkong kaya akan manfaat, tidak hanya umbinya saja yang bisa dikonsumsi, namun kulit singkong yang tidak terpakai pun memiliki nilai jual sebagai salah satu bahan bakar alternatif.
The Role of Knowledge Management in Managing Students' Creative Thinking Skills Using the Project Based Learning Model in the Era of Industrial Revolution 4.0 Baiq Ertin Helmida,MP; Rosyia Wardani; Indah Arrifianti; Susilo Utomo
Dinasti International Journal of Education Management and Social Science Vol. 6 No. 1 (2024): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i1.3560

Abstract

This research aims to determine the effectiveness of implementing the Project Based Learning Model in improving creative thinking skills in Cirebon Regency High Schools and the differences between each school. The method used in this research is research and development or "Research and Development " ( R&D) using the Borg & Gall development research model with a quantitative approach. The population in this study were 5 high schools with 2 schools where testing was limited and 3 schools where testing was large. A total of 316 students were selected as samples using the purposive random sampling method in the experimental class and control class. Questionnaires are used to collect data. The validity of the instrument was confirmed using exploratory factor analysis, while reliability was estimated using Cronbach Alpha. Data were analyzed statistically with SPSS 21 using quantitative descriptive and Analysis of Variance (ANOVA). The research results show that the effectiveness of implementing the Project Based Learning Model is in the "very good" category, and there is no significant difference in the level of creative thinking abilities. The research results show that each school shows the same results in improving creative thinking skills with the appropriate level of effectiveness. Based on the research results, it is recommended to use the Project Based Learning Model for creative thinking skills for deeper learning in the future with the different characteristics of each school.
PELAKSANAAN PROGRAM RAMADHAN PEDULI 1447 H DI TAHUN 2026 SEBAGAI BENTUK PENGABDIAN MASYARAKAT DALAM MENINGKATKAN KEPEDULIAN DAN KESEJAHTERAAN SOSIAL Dewi Rispawati; Lale Puspita Kembang; Suparlan Suparlan; Herawati Khotmi; Rosyia Wardani; Sri Maryanti; Nadia Nuril Ferdaus; Nora Listantia; Eko Supriastuti Supriastuti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.57855

Abstract

Program Ramadhan Peduli 1447 H merupakan salah satu bentuk kegiatan pengabdian kepada masyarakat yang bertujuan meningkatkan kepedulian sosial dan kesejahteraan masyarakat melalui kegiatan berbagi takjil, sembako, dan pakaian layak pakai. Kegiatan ini dilaksanakan pada bulan Ramadhan Tahun 2026 pada hari Jumát, tanggal 13 Maret Tahun 2026 pada pukul 15.00 WITA, dengan sasaran masyarakat kurang mampu, lansia, dan warga yang membutuhkan di lingkungan sekitar TK Putra 1 Mataram. Metode pelaksanaan kegiatan dilakukan melalui tahapan persiapan, pengumpulan donasi, pengemasan bantuan, distribusi bantuan, dan evaluasi kegiatan. Hasil kegiatan menunjukkan bahwa Program Ramadhan Peduli 1447 H memberikan dampak positif terhadap masyarakat penerima manfaat, baik dari segi pemenuhan kebutuhan dasar maupun peningkatan rasa solidaritas sosial. Selain itu, kegiatan ini juga mempererat hubungan antara civitas akademika dengan masyarakat melalui implementasi nilai-nilai kepedulian, kebersamaan, dan gotong royong. Program ini diharapkan dapat menjadi kegiatan berkelanjutan dalam mendukung peningkatan kesejahteraan sosial masyarakat.
Optimalisasi Digital Marketing dalam Meningkatkan Daya Saing UMKM Kerajinan dan Souvenir di Kawasan Wisata Taman Narmada Kabupaten Lombok Barat: Pengabdian Rosyia Wardani; Herawati Khotmi; Feryansyah; Ni Putu Inten Nindya Paramitha; Dewi Rispawati; Kurnia Zulhandayani Rizki; Rizka Oktaviana; Eva Solina; Eko Esti Santoso; Syaiful Amri
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6098

Abstract

Perkembangan teknologi digital menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk beradaptasi dalam strategi pemasaran guna meningkatkan daya saing, khususnya pada kawasan wisata. UMKM kerajinan dan souvenir di kawasan Taman Narmada, Kabupaten Lombok Barat masih menghadapi keterbatasan dalam pemanfaatan media digital sebagai sarana promosi dan perluasan pasar. Permasalahan utama meliputi rendahnya literasi digital, belum optimalnya penggunaan media sosial bisnis, serta kurangnya kemampuan dalam pembuatan konten pemasaran yang menarik. Kegiatan pengabdian ini bertujuan untuk mengoptimalkan penerapan digital marketing guna meningkatkan daya saing UMKM. Metode pelaksanaan meliputi tahap analisis kebutuhan, pelatihan strategi digital marketing, pendampingan pembuatan akun bisnis dan konten promosi, serta evaluasi melalui observasi dan umpan balik peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman mitra mengenai strategi pemasaran digital, kemampuan pengelolaan media sosial usaha, serta kesiapan dalam menjangkau pasar yang lebih luas. Program ini berkontribusi terhadap penguatan kapasitas manajerial UMKM dalam menghadapi persaingan di era ekonomi digital.
Pemberdayaan UMKM Telur Asin melalui Pendampingan KKN untuk Higienitas Produksi dan Pengemasan Desa Selat Narmada Lombok Ida Ayu Nursanty; I Gst Gede Narung; M Wahyullah; Surahman Hidayat; Rosyia Wardani; Lalu Takdir Jumaidi
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 1 (2026): Takuana (April-June)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i1.472

Abstract

This community service activity aimed to improve production hygiene and product packaging of salted egg MSMEs in Selat Village, Narmada, West Lombok. The partners initially faced several problems, including simple production processes, suboptimal hygiene practices, and less attractive packaging. The program was implemented through a participatory KKN approach consisting of observation, production mentoring, packaging training, and evaluation. The results demonstrated improvements across key performance indicators. In terms of production hygiene, partners began to consistently implement egg washing, raw material selection, and the use of cleaner production tools. In terms of efficiency, the production process became more structured and systematic compared to the initial condition. In terms of packaging, partners adopted more attractive and standardized packaging, including better product arrangement and labeling practices. Overall, these changes indicate an increase in MSME capacity in managing production and packaging processes. As a result, the products became more organized, market-ready, and competitive. This activity contributed to strengthening MSME capacity and supporting local economic development based on village potential.
Legal Certainty of Marital Property in Mixed Marriages within the Mandalika Special Economic Zone: Marital Property in Mixed Marriages Ayang Afira Anugerahayu; Muhammad Rifaldi Setiawan; Hera Alvina Satriawan; Nathania Permata S; Rosyia Wardani; Muh. Rifki Fitriadi
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.1898

Abstract

Mixed marriages between Indonesian citizens and foreign nationals in international tourism areas, such as the Mandalika Special Economic Zone, give rise to various legal consequences, particularly concerning the regulation of marital property and asset ownership. The increasing cross-border socio-economic interaction within the Mandalika Special Economic Zone has contributed to the growing prevalence of mixed marriages. This condition has generated legal issues relating to the certainty of property rights, land tenure, prenuptial and postnuptial agreements, as well as legal protection for Indonesian citizens. This study aims to analyze the legal regulation of marital property in mixed marriages under Indonesian law and to examine the effectiveness of legal protection afforded to Indonesian citizens in the Mandalika Special Economic Zone. The research employs a normative-empirical method with a socio-legal approach. The normative approach examines the Marriage Law, the Indonesian Civil Code, the Basic Agrarian Law, and the Constitutional Court Decision Number 69/PUU-XIII/2015 concerning marital agreements. Meanwhile, the empirical approach explores social and administrative practices relating to asset ownership within the area. The findings demonstrate that the regulation of marital agreements and the separation of property have undergone progressive legal development. Nevertheless, its implementation remains hindered by the low level of public legal awareness, the practice of nominee agreements, limited understanding of the legal consequences of mixed marriages, and the lack of optimal harmonization between family law and agrarian law. Therefore, this study recommends strengthening legal education, optimizing the role of notaries, and reformulating regulations that are more adaptive to the dynamics of international tourism zones. These measures are expected to provide greater legal certainty and more effective legal protection for Indonesian citizens involved in mixed marriages.
Pembuatan Plang Nama Usaha Sebagai Upaya Penguatan Identitas Visual pada UMKM Dodol Ibu Eli di Kecamatan Narmada, Kabupaten Lombok Barat Ida Ayu Nursanty; I Gst Gede Narung; M Wahyullah; Surahman Hidayat; Rosyia Wardani
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.190

Abstract

This community service aims to strengthen the visual identity and enhance the attractiveness of the business through designing the business signboard for the Micro, Small, and Medium Enterprise (MSME) Dodol Ibu Eli in Narmada District, West Lombok Regency. Before the implementation, the MSME did not have a representative business signboard, making it difficult for customers from outside the area to locate the business. The program was carried out using a participatory approach through several stages, including field observation to identify the needs and location conditions, design discussions with the business owner, collaborative signboard production with a local printing partner, installation, and final evaluation. The results showed that the presence of the business name signboard successfully improved the professional image, strengthened local product branding, and made it easier for customers to recognize the business location. After installation, the business owner reported an increase in new customer visits and higher product sales compared to before the activity. This program is expected to serve as a reference for other MSME owners in recognizing the importance of visual identity as a key element of branding and sustainable business development strategies.
Jejak Spiritualitas Islam dalam Konstruksi Etika Akuntan Publik Ida Ayu Nursanty; Baiq Anggun Hilendri Lestari; Rosyia Wardani; Lalu Takdir Jumaidi; Baiq Desthania Prathama
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 4 No. 3 (2025): Takuana (October-December)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v4i3.226

Abstract

This study aims to construct the ethics of public accountants from the perspective of Islamic spirituality. Using a spiritualist paradigm and a spiritualist research design, the study seeks to develop an ethical concept grounded in Islamic spirituality. Through zikr (remembrance of God), prayer, and contemplation methods, the researcher attained balance of intellect, justice, honesty, and love as instruments for data analysis. The findings reveal that the balance of intellect, justice, honesty, and love—reflected in the personality of public accountants—guides them toward humanistic values, fulfilling their role as khalifah (vicegerents) on earth. Ethical public accountants not only uphold professional trust but also spread love toward humanity and nature while nurturing spiritual awareness—an awareness of obedience to the will of God. For humankind, spiritual awareness is a divine instrument used to connect, unite, and return to God—this being the ultimate purpose of human life.
Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Kue Brownies Glowing Cake Di Mataram Fierni Handayani; Zulkarnaen; Rosyia Wardani
Kredibel: Jurnal Ilmiah Manajemen Vol. 5 No. 3 (2026): Vol. 5 No. 3 Februari 2026
Publisher : Lembaga Pengembangan, Penelitian dan Pengabdian Kepada Masyarakat (LP3M) Sekolah Tinggi Ilmu Ekonomi AMM (STIE AMM) Mataram

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Abstract

This study aims to determine the role of SWOT analysis in increasing sales at the Glowing Cake Brownies Cake Shop in Mataram. The problem in this research is "whether SWOT analysis plays a role in increasing sales at Brownies Glowing Cake Cake Shops in Mataram". The research method used in this research is descriptive analysis research method, SWOT Matrix, External Factor Evaluation Matrix (Ekternal Factor Evaluation-EFE), Internal Factor Evaluation Matrix (Internal Factor Evaluation-IFE). The population and sample in this study were 10 of them are employees and owners Glowing Cake Brownies Cake Shop in Mataram. Data collection techniques used in this study were questions in the form of interviews and statements in the form of questionnaires. The results of this study indicate that currently the Brownies Glowing Cake Cake Shop in Mataram The marketing strategy implemented by the Brownies Glowing Cake Cake Shop in Mataram is providing quality products at affordable prices but also considering the maximum delivery service, making maximum use of product sales through social media. the media, and maintaining the company's image in the eyes of the public so as to increase customer loyalty and the weighted value of the Matrix Internal Factor Evaluatin (IFE Matrix) is 0.18 which states that the position of Brownies Glowing Cake Cake Shop has a strong internal position. While the weighted value of the Matrix External Factor Evaluation (EFE Matrix) is -0.1 which states that the Brownies Glowing Cake Bake Shop is in the face of the external environment the company's position is threatened.