Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Takuana: Jurnal Pendidikan, Sains, dan Humaniora Economic: Journal Economic and Business
Rizky Fatmawati
Institut Syekh Abdul Halim Hasan Binjai
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Harga dan Kualitas Produk terhadap Kepuasan Pembelian Produk Kosmetik Skintific: Studi Kasus pada Mahasiswa FEBI INSAN Binjai Adinda Umi Choirani; Sri Herlina; Rizky Fatmawati
Takuana: Jurnal Pendidikan, Sains, dan Humaniora Vol. 5 No. 1 (2026): Takuana (April-June)
Publisher : MAN 4 Kota Pekanbaru

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56113/takuana.v5i1.494

Abstract

This study aims to analyze the influence of price and product quality on consumer satisfaction in purchasing Skintific cosmetic products among students of FEBI INSAN Binjai. The research employed a quantitative approach using survey methods and statistical analysis through multiple linear regression. Data were collected from 100 respondents using questionnaires distributed to students who had used Skintific products. The findings indicate that product quality has a positive and significant effect on purchase satisfaction, while the price variable shows a positive but relatively weaker influence. Simultaneously, price and product quality significantly affect consumer satisfaction. The coefficient of determination analysis reveals that the two independent variables contribute 7.8% to consumer satisfaction, while the remaining percentage is influenced by other factors outside this study. These findings suggest that improving product quality and maintaining appropriate pricing strategies are important factors in increasing consumer satisfaction with cosmetic products among university students.
Optimizing Digital Marketing and Pricing to Strengthen Consumer Loyalty in Startup Businesses Rizky Fatmawati; Eka Rahma Salsabila
Economic: Journal Economic and Business Vol. 4 No. 4 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i4.1267

Abstract

This study aims to evaluate the implementation of digital marketing strategies and pricing management to strengthen consumer loyalty in startup businesses. The background of this study is based on the increasing use of the internet and social media as promotional tools that are not being maximized by startup businesses. The study uses a qualitative descriptive approach with data collection methods through observation, interviews, and documentation of startup business actors. The results show that the use of integrated digital marketing and price optimization through behavioral economics on startup business platforms such as Shopee and Blibli has a positive impact on increasing consumer loyalty. The novelty of this study lies in the integrative approach that combines behavioral psychology-based pricing strategies with digital marketing techniques to build consumer loyalty among startuppreneurs. This approach has not been widely explored in the context of startups in developing countries, particularly Indonesia, thus offering a new perspective relevant to sustainable digital business models.
Co-Authors Adinda Umi Choirani Eka Rahma Salsabila Sri Herlina